On the social networks of the renowned Versace brand, they surprised with a publication with
Iván de Pineda
(45) as the protagonist, who
returned to model for the fashion store after 26 years.
The host of
Pasapalabra
(Telefe) is, together with his Dutch colleague Mark Vanderloo, the face of the new Versace spring-summer 2023 men's collection.
"Spring-Summer 2023 Men's Iván de Pineda"
, is detailed in the publication of the brand founded by the prestigious designer Gianni Versace (1946-1997), together with an image of De Pineda.
"Supermodels Mark Vanderloo and Iván de Pineda are the stars of Versace's men's campaign
for spring-summer 2023, almost three decades after having starred in their first campaign for the brand," the Versace website detailed. recalling De Pineda's modeling debut with the fashion store in 1996.
Iván de Pineda is the face of the new Versace production.
Instagram.
"Legends of Versace" is the title of the campaign.
And it details about the current driver: "Carried out by photographers Mert & Marcus, the series of studio portraits of the models is inspired by the original campaigns of 1996, the year in which Mark and Iván debuted with the brand, and which
pays tribute to both for what they are, authentic Versace legends, now and always".
About the collection, which is not yet for sale, it is explained:
"The collection defines Versace's proposal for modern masculine opulence
, comprised of suit pants and jackets, the brand's distinctive rhomboid graphics and gold-tone finishes. ".
In addition, the campaign stars international models Ottawa Kwami, Anthony Thomason and Mark Vanderloo Jr., who also posed with the brand's clothing and accessories.
In one of the black and white images,
Iván wears a jacket and coat directly on the skin.
Iván de Pineda in the new Versace campaign.
Instagram photo.
"I love these photos of Mark and Iván"
, commented the designer and actress Donatella Versace, who is in charge of the Italian luxury brand, in the publication.
And he added: “Since the 90s they have defined what it is to be powerful, sexy, sensitive and charismatic.
They are the true Versace men, the ones who are not afraid to express their creativity through clothing and their friendship through the closeness of their relationship."
Iván de Pineda, years ago with a typical Vesace garment.
Iván de Pineda, Argentine pride
Versace's Instagram post (it has more than 28 million followers) with the photo of Iván de Pineda
was also filled with "likes" and comments from Argentine users.
"My country, my country", "Not even elegance belongs to France anymore", "World Champions",
"Mate, dulce de leche, barbecue, tango, Soda Estereo, the national soccer team, Messi, the best foreign film 2023... and IVAN DE PINEDA... we love you Iván"
, were some of the messages written by the followers of the
Pasapalabra driver,
happy for his return to modeling.
DD
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