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Ila Hasson or Raviv Drucker: one program, two presenters - which one brings more viewers? - Walla! Barangay

2023-01-17T14:11:19.327Z


Constituency: One show, two presenters - who brings in more viewers? At least in the containment battle, at this stage, News 13 CEO Aviram Elad can mark the first significant V. By the way, it is a double V - since it is a "strategic" strip that directly affects the viewership of the edition When it arrives - it arrives: exactly three months after the start of the program "Election Area", and it seems that the main task it faced - restoring one of the most problem


At least in the containment battle, at this stage, News 13 CEO Aviram Elad can mark the first significant V. By the way, it is a double V - since it is a "strategic" strip that directly affects the viewership of the edition

When it arrives - it arrives: exactly three months after the start of the program "Election Area", and it seems that the main task it faced - restoring one of the most problematic channels of Channel 13 in front of the main competitor News 12 - is a relative success.



The program in the new format, presented by two of News 13's strongest talents - Ila Hasson and Raviv Drucker - is indeed far from overtaking the old and stable competitor "Savings Program", but at least among the containment, at this stage, News 13 CEO Aviram Elad can mark "V" First significant in the form of a 10% increase in the total viewing volume of the strip. By the way, this is a double "V" - since it is a "strategic" strip that the viewing volume of the edition is directly affected by.



A quick reminder: Channel 13's 19:00 segment has suffered in the last two years from a creeping decline in viewership, this after repeated attempts to reschedule.

First it was a new format of Avri Gilad, which was then moved from the morning program and brought to it to present "Medd Israel".

The program failed miserably and after two months it went off the air.

In its place, alternating moderators from the news company were assigned - but it remained promiscuous without branding or differentiation, and suffered from regular landings.

"Election Area" with Ayla Hasson, Network 13, October 18, 2022 (Photo: Screenshot, Network 13)

From checking and voila!

Barangay shows that the program's average on the days it is broadcast by Hasson is 6% watched by Jewish households, while the average for the program hosted by Drucker is 4.7%

As stated, "Electoral Zone" went live exactly three months ago (on 10/18), about two weeks before the last Knesset elections, in what appears to be a pilot, or "trial balloon" that caught a ride on the drama that accompanied the fifth round in which the Netanyahu bloc won.



Despite a campaign that aired a "couple submission" of Hasson and Drucker, in practice the program was submitted from day one in the rotation of the two, also due to personnel limitations and constraints - and mainly due to the lack of willingness on the part of both to submit to the other side.

Raviv Drucker, News 13 (Photo: screenshot, Network 13)

As of today, the program's average is 5.3% compared to an average of 4.8% for the program in 2022 (until it goes live).

One of the interesting data that emerges is that Hasson outperforms Drucker on quite a few of the days she serves, sometimes by a huge margin, which converges to an average of up to 25% more.



Not this one either, once Hasson even overtook the main edition in the number of viewers, as happened last week when Udi Segal presented the edition after it.

Most of the time she "only" sticks to it with good data (in the terms of the channel).

For example, on 10/1 Hasson achieved 6.5% viewing compared to 7.9% for the edition.



From checking and voila!

Barangay shows that the average of the program on the days when Hasson is broadcast is 6% watched by Jewish households, while the average of the program hosted by Drucker is 4.7%.

However, despite the increase, Keshet 12's savings plan still enjoys a large and stable advantage (see table) both against Hasson (a gap of 4.6 points) and against Drucker (5.6 points).

  • Barangay

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  • Raviv Drucker

  • Ayla Hasson

  • Savings plan

Source: walla

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