In China, they are called "Ditouzu", those who have their heads down, their eyes glued to their devices, to send messages, get information or even buy products on social networks.
It is the 16-24 year olds, Generation Z, who have resolutely moved into the mobile era.
87% of 16-24 year olds believe that social networks are part of their daily lives, according to the Gen'Z Pulse barometer by Heroiks, an independent communication agency that advises Super U, BlaBlaCar and Vinted.
This study, carried out in partnership with Harris Interactive, measures the uses of the new generation with a representative sample of 1,000 people.
16-24 year olds have social media in their veins.
If Instagram and Snapchat remain the big favorites of this target, TikTok has managed to impose itself in a few years in their consumption habits.
The application of the Chinese giant ByteDance has risen to third place among the most used social networks… to the detriment of…
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