Maxim's MX, a subsidiary of Maxim's Group, is celebrating its 50th anniversary. Today (17th) it announced the launch of the Maxim's MX to give back to the community and maintain sustainable development.
For Hong Kong students who wear school uniforms or present valid student ID cards, from now until January 31, the company will donate 10 yuan per food to the Baptist Church The "Children's Canteen" established and managed by the Oi Kwan Social Service provides financial assistance to underprivileged children to buy new clothes and necessities in the new year.
Maxim's also stated that through the "Happy New Year's Help · Tree Planting and Seedling Protection" program, members of the "Children's Heart Canteen" will be arranged to participate in tree planting activities, allowing them to contribute to environmental protection.
The "Children's Heart Canteen" project is based on the concept of "eating a balanced diet and maintaining physical and mental health". It provides nutritious hot meals to low-income families at a discounted price of 10 yuan, reducing the burden of food for the families concerned. Up to now, Maxim's MX has donated more than 220,000 yuan A nutritious hot meal.
Students can also enjoy a 12% discount on any regular-priced food during lunch or dinner from Monday to Friday (except public holidays).
Maxim’s sent 12,000 snacks and 4,000 lucky bags to medical staff and Penny’s Bay Kai Tak quarantine personnel to grassroots families. Maxim’s MX launched a variety of nostalgic delicacies and diversified tastes to attract young people to patronize Wellcome’s parent company in the first half of the year. Maxim's 455 million yuan brought a loss of 26 million US dollars