The video could have been labeled as ASMR (videos where what prevails is the sound and the pleasure and relaxation that it produces), because attending the process by which, with the help of a little glue and some details, two wooden bread bins they become a delicate bedside table produces a certain sensory satisfaction.
Instagram's suggested posts algorithm hides several recommendations like this: from a
lifestyle
influencer making a shelving unit for her cats from scratch to
instagramers
showing how to give furniture and objects purchased in IKEA stores an unexpected use.
At this point, a timeline
is even strange
of this social network that has not been assaulted by a person drilling holes in the surface of a LACK coffee table to transform it into a piece designed by herself.
Whether in the form of challenges for DIY virtuosos, simple tips and within the reach of all budgets to take care of the interior design of the home or
hacks
or tricks to completely transform the functionality of a piece of furniture, DIY (
Do It Yourself
, do it yourself ) has ended up conquering the content on networks dedicated to decoration.
It is part of the taste that platforms like Instagram or TikTok have developed towards content that explores new ways to optimize life and invite us to be —if there is room for it— even more productive.
But there are reasons for the rise of this trend;
a simple look at the data can clarify the answer.
More information
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In mid-March 2020, coinciding with the lockdown due to the coronavirus pandemic, Google searches for DIY furniture skyrocketed in the United States.
They enjoyed an unusual popularity that doubled the interest figures that the search engine had registered up to now with that same search term.
Being at home without the possibility of going out not only had the effect of seeing the failures or possible improvements in the appearance and functionality of each home, it also sharpened the ingenuity of carrying out these modifications by oneself, without professional help.
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The relationship between confinement and the figures of the commercial interior design and decoration sector has been analyzed, yielding results that are as curious as they are striking.
A report published by the market research platform
Research and Markets reflected the fall in purchases of furniture and decorative objects in Europe during the first and second quarters of 2020, to later materialize a marked comeback in the following two, coinciding with the end of the confinement.
According to this analysis, expectations for the sector are for growth, among other reasons, "due to the growing influence of social networks."
Also due to the unstoppable penetration of electronic commerce
and the arrival of more and more millennial consumers
and generation Z. A sector of the population familiar with the language of social networks that gradually comes to the possibility of personalizing a home for the first time.
Among the recipes to combat budget limits and obtain a unique and special result is the rise of DIY, the recovery and transformation of old furniture or the pirated furniture produced on a massive scale, such as those from IKEA.
In this field, there are those who have come to professionalize their ability to transform the Swedish giant's furniture into appearance and function, known for arriving in the form of a set of unassembled pieces at the home of its clients.
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Jules Yap is one of those people who refuses to follow the instructions inside the box.
She is the founder of
IKEA Hackers
, a blog specialized in ideas and tricks to transform the appearance and usability of the catalog offer.
On her website, Yap is defined as the person who "started the IKEA
hack
movement in 2006."
Her activity on Instagram is followed by a community of 300,000 users, fueled by ideas from people around the world.
Although when it comes to professionalizing the transformation of furniture, in this case of IKEA, the interior design sector has already shown interest in studying its possible advantages.
It is the axis of the work of CUBRO, a Spanish
start-up
founded in 2019 by Jaime Pont and Jorge Cienfuegos, two entrepreneurs specialized in the digital area.
The proposal for CUBRO cabinets and storage spaces consists of making use of IKEA interior structures and accessories to dress them with higher quality materials and greater customization possibilities.
CUBRO wardrobe that uses IKEA structures and accessories to dress them with higher quality materials.
Jorge Cienfuegos recounts that it was during the renovation of his own house, designing the interior of the kitchen together with the architects, when they learned that combining interior structures from IKEA with doors made to measure by carpenters was a common practice among architects and designers.
“We started thinking about ways to make manufacturing more efficient using technology than traditional carpenters used to do.
Giving more options for finishes and colors, but, above all, reducing the waste of material that digital manufacturing allows”, Cienfuegos explains to EL PAÍS.
The company manufactures doors and drawers in Madrid and Bilbao that are compatible with the measurements of the multinational's modules with the aim of improving quality and expanding design possibilities.
"We are looking for more and more personalization in our house," reflects Cienfuegos.
"We live in a time where people want their home to convey their personality as strongly as a piece of clothing."
This reflection also hides the reason why the trend of transforming furniture not only extends to new ones, but also to old ones.
Social networks have become rabbit holes in which to roll in an endless
scroll
in which old chests of drawers, shelves, tables or sideboards are customized in fast motion.
The purpose?
Living in a house that doesn't look like any other.
And, if possible, that fits within the budget.
