A high-tech camera, a bunk bed or even a Buzz Lightyear costume... Among the tons of products offered on Leboncoin, these have the particularity of being sold by Auchan.
About twenty stores of the mass distribution brand now offer articles on the classifieds website to give a second life to so-called “
non-food
” products.
Internet users can buy devices that are slightly damaged but in working order, packaged products, exhibition models or even end of series, with discounts of more than 50%.
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“
Welcome to our Auchan store, which is designed to give our products a second life and to (re) give you the pleasure of doing good business!
can we read on the site.
Each store has its own sales channel to publish on the platform and agree on the transaction with Internet users.
The customer then only has to go to the store to collect his purchase.
"
The teams took pleasure in restoring value to products that were dormant in reserve,
" explains Basile Guérin, director of innovation and strategic partnerships for Auchan Retail.
“
The merit goes to them because they are the ones who are in contact with the customers,
” he adds.
Customers who can even negotiate prices.
Appliances, furniture, gardening, telephony, high-tech products….
Properties from all walks of life can be found online.
The Auchan hypermarket in Petite-Forêt, for example, offers furniture but also items that may appeal to some collectors: a Harry Potter plush, mugs or even a Gryffindor collector's box.
"
We end up with products that we are not used to referencing
" laughs Basile Guérin.
A statue of the famous magician, in real size, is even currently offered for sale by the Mont Saint-Martin hypermarket, at a price of 3700 euros.
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This is not the first time that the brand has published on the ad site.
It had already tested this service during the summer of 2022. Household appliances, gardening as well as sound and image were the sectors most in demand.
Basile Guérin admits that at the start they didn't really know what they were “
getting their feet
into ”.
But with more than 1,000 ads published, “
it is now the merchants who will write history, and we will see where they take us!
“, he concludes.
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