This is one of the magic effects of big data: being able to make an X-ray, at the moment T or over the long term, of a trend, of a consumption practice.
This is the exercise undertaken each year by the American company Expedia, owner of the expedia.com and hotels.com sites, which published its major predictions for the coming year at the end of 2022.
Between an appetite for well-being stays and the emergence of “Netflix tourism”, the online travel specialist is betting on the boom in 3-star hotels.
“32% of French travelers admit to being more concerned than ever about value for money,”
the study tells us.
An argument that wants to get along.
Boosted by inflation that flirts with 6% but also by the explosion of energy costs, hotel rates have seen an increase in one year that could continue during the year to come.
What upset the tourist projects of the French?
Not really.
The room occupancy rate…
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