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He is 21 years old and earns $1 million a month selling 'deformed' food that others throw away

2023-01-20T18:48:51.011Z


Young man sells 'deformed' food by subscription and earns a million dollars a month. James Eid, 21, has managed to build a very profitable business out of deformed food, or food that is discarded because of its physical characteristics, in England . This was the initiative for which he invoices a million dollars per month.  The son of bakers, James Eid was familiar with the bread production process from an early age. Since he was a child, he knew how tortillas, cookies, and diffe


James Eid, 21, has managed to build a very profitable business out of deformed food,

or food that is discarded because of its physical characteristics, in England

.

This was the initiative for which he invoices a million dollars per month. 

The son of bakers,

James Eid

was familiar with the bread production process from an early age.

Since he was a child, he knew how tortillas, cookies, and different types of bread were baked, and he couldn't stop thinking about the enormous waste represented by portions that

didn't look the way customers know them. 

Too small, too crooked, too big, or just a little broken... the huge machinery at this British bakery is set up to detect and

separate units that come out with an error.

Time

passed and he never forgot that food waste, it was in 2020, in the middle of the pandemic,

when the British found a revolutionary idea. 

He rescued all those products that did not meet the stipulated size.

At the age of 21, the business administration student at Lancaster University was encouraged to launch his own venture, turning that waste into a business that bills 

1 million dollars per month.

He began by intervening in the production of the family business.

He rescued all those products that were destined for the trash because they did not meet the stipulated size and prepared a box that is sold at a lower price and is delivered to the customer's home.

He quickly gained clients and his income multiplied.

Faced with the success of his fledgling business,

Eid began selling vegan 'broken cookies'.

Repeating the idea: all the cookies that break during the production process

are salvaged and sold at a lower value.

Another hit, which quickly had great market acceptance.

So, it was for more: his latest venture is the new "Box of Crooked Vegetables."

I wanted to change people's perceptions of how we view food

 "I wanted to change people's perceptions of how we view food

as a whole for the good of our planet, by letting people know that weird food

is not something we should throw away or throw

straight away. Thus Earth & Food was born! Wheat!" he said of his new venture.

Salvage and sell what others throw away

The vegetable box includes a variety of vegetables ranging from potatoes, broccoli, carrots, sweetcorn, chillies, walnuts, tomatoes, onions and more,

all rescued directly from farms in the UK.

“It tastes just like regular food,

just not perfectly shaped and may not be the exact size

we're used to seeing in stores, but it's still fresh and delicious!” James said.

"I started with crooked bread and then split biscuits."

“I started with crooked bread and then split crackers and now Earth & Wheat has moved into vegetables

as we want to prevent unwanted plant products from being thrown back into fields or sent to landfills because

no good food !

should be wasted!"

"

As individuals we can take action to help the planet,

one is rescuing malformed food and preventing it from going to waste by subscribing and joining the fight against food waste with Earth & Wheat."

“[At the factory] we now have a 'Rescue Warriors' team,” Eid explained.

“They work day and night, 24/7, literally taking imperfect bread off the line, which

would have gone into the trash, and then packaging it for our customers.”

The team works every day literally taking imperfect bread off the line,

A million-dollar idea that can continue to grow

The business is now ready for a major expansion

.

Currently, the misshapen bread is sourced only from the family-owned company Signature Flatbreads, but Eid has just struck deals with major new bakeries to join the distribution network.

With a clear idea of ​​the destination he is seeking

, James has also invested $300,000 in Earth & Wheat's software

, which will direct customer orders to the closest bakeries in the network to maximize freshness of deliveries.

To achieve all this growth,

the young man dedicates almost all of his day to a project

that demands his constant presence.

Also, he tries not to let go of his studies.

"I start my day around 7:30 am and work 12 hours."

"I wake up around 6am and enjoy a coffee while listening to the news

. Having checked the morning emails, I run to the family bakery and start my day around 7:30am."


"After the workday is over, which can be up to 12 hours, I head home and catch up on the emails that have been going around and,

of course, I finish my university studies."

"

As a young entrepreneur, I am getting used to staying up late and sleeping little

. "

Source: clarin

All news articles on 2023-01-20

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