Eyal Berkowitz criticizing the ultra-orthodox, an excerpt from Keshet 12's "Ofira and Berkowitz" (Keshet 12)
Who wouldn't want to win a juicy share of government or non-profit advertising budgets that go regularly and naturally to Meskhe Kaan 11 or Network B?
A short monologue by the popular News 13 presenter Ila Hasson this week against damage to the public broadcasting corporation and a short (unique) skit in "Eretz Fahadrah" - actually revealed the thunderous silence of its competitors.
In fact, not coincidentally, channels 12 and 13 hardly refer in their broadcasts to the official intentions of the minister of communications to close down the public broadcasting corporation (or starve it to death), either out of a required hierarchy of "the legal revolution is currently more important, topical and dangerous";
And from the inherent difficulty of surveying competitors (it's time to overcome and grow up).
But there is another component, less talked about, concerning the strange silence that emanates from the screens on the subject: the self-interested component.
In the days when linear television is becoming less and less attractive, the commercial channels are fighting for every pair of eyes - and viewing percentage means almost a change in the delicate strategic balance in the industry, they are easy to understand.
Who wouldn't want to win a juicy share of government or non-profit advertising budgets that today go regularly and naturally to Meskhe Kaan 11 or Network 2? Wouldn't Network 13 be happy to receive two percent of the audience that currently watches "Carthage" on "Azhun Havrey" or on "This is it" in favor of another episode of survival? Wouldn't Keshet 12 want to enjoy the bazaar that opened and try to get her hands on the next "lock time"? About Channel 14 - the obvious main beneficiary (and apparently also the main driver of the reform) which is now fighting to prove that it is more than a channel Nisha - Don't exaggerate. A slight reminder that sometimes we forget: Prime Minister Netanyahu also has a clear interest in this.
What does Krei really mean?
Watch the discussion in the studio
On video: Wertheim interview (Walla system!)
The silent wave
For example, Radio Jerusalem or Balfour's home station Gali Israel could compete in the national arena, just as Channel 14 transformed from a Jewish heritage channel into a news broadcast channel that is growing in power
Minister Karai repeated his position several times this week that he will advance legislation to privatize the broadcasting corporation already in the upcoming Law of Arrangements.
Privatization which actually means a cut of about NIS 400-500 million - the public production budget that the corporation receives from the state - and as it is defined "to return the money to the public".
In practice, his office says that the intention is to open a fund that will encourage local creation and original productions and enable a tender between all commercial media entities.
"This way the money will reach the entire market," says his office.
But Karai does not intend to be satisfied with just weakening the screen here 11. According to publications this week, the minister has an ambition to privatize the B network and open the national frequencies to the entire communications market - a procedural matter but also an infrastructural one - and allow every local radio station to enter the national market.
Thus, for example, Radio Jerusalem or Balfour's home station Gali Israel could compete in the national arena, just as Channel 14 transformed from a Jewish heritage channel into a news broadcast channel that is growing in power.
On the face of it, after a reform that will grant national broadcasting licenses and take exclusivity from Network B and GLC - a large advertiser will be able to advertise on any national radio without them having any advantage. This is NIS 80-100 million a year, an amount that can finance a reality show or two. Also regarding the advertising budget of Here 11 on YouTube. Already a "good reason" if not to support - at least to keep quiet.
More in Walla!
Ila Hasson or Raviv Drucker: one program, two presenters - which one brings more viewers?
To the full article
Building on a precedent Channel 14. Radio "Gali Israel"
In the video: MK Amsalem attacks Netanyahu and says that he wants to hurt him (from: "Rabe to Five" on Radio Gali Israel)
The Bibiist fantasy
The Bibist fantasy is that critical content will disappear as if it never existed, simply because it will no longer pay off financially
The Ministry of Communications compares the situation in the communications industry to the retail market and believes that the public itself does not currently have the ability to have a serious influence in relation to the content supply it faces.
Karai believes that in a world where public opinion will be more adequately represented, the power of the big channels will significantly decrease.
Can Coca-Cola afford to publish an advertisement that is not suitable for the ultra-orthodox sector?
No, they say there.
In the same way, in a market with dozens of entities that hold broadcasting licenses with content flooding, while changing the rating system and abolishing regulation to legal basic principles (banning porn and such) only - the power of the public will be better reflected.
Or in other words: the Bibiist fantasy is that critical content will disappear as if it never existed, simply because it will no longer pay off financially.
However, additional options on the screen already exist today, and despite the growth of Channel 14, for example, the large masses of the public still choose to stick to the "mainstream" channels.
What will the reform benefit and to whom mainly?
It is not clear.
The white elephant in the room.
The international giants (Photo: GettyImages)
Line up with us or we'll get to you too
The rating points are small money compared to the big demon that has been threatening the commercial channels in recent years: the transfer of advertising budgets to the international giants. Will the minister advance the conclusions of the committee established by his predecessor in the position to regulate the market?
And maybe, it's just a gun at all.
The rating points are small money compared to the big demon that has been threatening the commercial channels in recent years and nipping at their budgets: the transfer of advertising budgets to the international giants Google, YouTube and Facebook - alongside Apple TV, Disney and of course Netflix. Will he decide to work with the Treasury and promote - similar to what happens in most countries of the Western world - taxation for those giants who can leave part of the budget in the market as well? To these questions - fateful for the future and the nature of the existence of Keshet and Reshet - no answer has yet been found. And perhaps not by chance. As I
recall, under the tenure of
Minister Handel seemed to have done as much as possible to flatter the owner of the house through almost unlimited screen time and comfortable platforms on Channel 12. Will they choose a similar strategy this time?
Reshet and Keshet executives are journalists and media people, but they are first and foremost businessmen.
They also understand hints.
On the face of it, the same gun that was placed on the table in the previous paragraph is quite clear: line up with us or we'll get to you too.
You should cut losses and compromise on Ofira and Barco.
The minister has already met with the heads of the commercial channels and according to sources he returned from his meetings quite satisfied, and with the feeling that "there is something and someone to work with".
For the information of Ofira and Barko: the message has not yet been internalized.
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Shlomo Karai
Ayla Hasson
Waves of Israel
Channel 14 - Channel 20
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