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The key issue of presidential communication

2023-01-22T19:43:44.688Z


ANALYSIS – We must highlight the trace that Emmanuel Macron will leave in history. But the method does not convince everyone at the top of the state.


Only a few seconds have - unfavorably - caught the attention.

On Saturday, December 31, while presenting the longest “wishes to the French” in presidential history, Emmanuel Macron let out an unfortunate little sentence.

Who could have predicted (…) the climate crisis with spectacular effects again this summer in our country?

“, he thinks it good to question, his eyes screwed to the teleprompter placed under the camera in front of him.

Usually accustomed to leaving his text to try a few improvised lyrical flights - and more or less successful - the Head of State had decided, for this time, to stick to the written version of his speech.

A way, he hoped, to limit the risk of controversy as much as possible, at the dawn of a difficult return to school marked by the energy crisis, inflation, and the return of the very controversial pension reform.

Very quickly, however, the criticisms begin to rain.

The detractors of the Head of State fall to him…

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Source: lefigaro

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