Special Envoy to San Francisco
Yves Saint Laurent had only one regret:
“I would have liked to invent jeans.
It has expression, modesty, sexiness, simplicity - everything I hope for in my designs.”
We can specify without too much error that the jeans in question were a Levi's, and not just any Levi's, a 501. Indeed, what garment has dressed Marilyn Monroe, Andy Warhol, Serge Gainsbourg, Steve Jobs and Barack Obama without taking a wrinkle?
Better, what 150-year-old garment still sells so much?
Certainly, of the nearly two billion jeans purchased each year on average, not all are the cult American model.
But he alone can claim to be the original.
“What began in 1873 with a patent for copper rivets on work pants has become the most iconic, democratic and influential garment ever created,”
enthuses Karen Riley-Grant, marketing director of the company.
Andy Warhol in 1984. Richard Schulman
It all starts in San Francisco, in the midst of…
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