Max Jara
We know perfectly well that when the hair is not having its best moment, no look ends up closing us down.
As simple and blunt as that.
It happens that the hair (at the time of a good styling) is everything.
There's something revelatory about him that, when he's healthy and shiny and smooth, makes us feel powerful.
We hear a thousand times that it is the frame of the face.
But even more important is that its expressive force reveals our personality.
Hair says who we are, bares our character a bit and shows the world our style.
Is it for this reason that when it is weak and punished we try to hide it, as if we wanted to go unnoticed: who has not been the victim of headbands, hats, buns and a thousand buckles to hide an indomitable long hair?
Much more than a simple attribute, we can say that hair has evolved over time and cultures.
Inspiration of artists through the centuries as an element of strength, energy and even abundance, it has an undeniable symbolic charge.
Educating ourselves in its care is a rigorous task that the artist Max Jara is in charge of transmitting in each meeting with his clients so that we fall in love with our hair again, once and for all.
a holistic space
First of all, we must clarify that not all of us love going to the hairdresser.
It is that (let's say it) it is not always a place of relaxation.
Many times it becomes a noisy space full of people waiting to be attended.
If you are from the team that is capable of cutting your own hair as long as you do not step foot in a hairdresser, this is the space for you, and if you love going to the hairdresser, this experience will be amazing.
What is it about?
This space is designed for women only.
Comfortable and minimalist it is a pleasure for all the senses.
Formerly, a car workshop operated in the place, so the high ceilings and the spaciousness of the place were preserved prioritizing nature (there are plants in the patio before the entrance to the hall, and in the hall itself, even hanging from the ceiling). .
The personalized treatment is rigorous.
Each client has a detailed follow-up of the state of her hair and the treatments carried out that are noted by the experts on blackboards.
“We are detail freaks,” Max confesses, and adds: “Since clients often spend several hours here, we put these tables so they can bring their computer and work in peace, maximizing their time.”
And the reality is that the environment accompanies.
The super quiet music and the drying room set aside to eliminate noise pollution (it must be clarified that the dryers are not even noisy like most) resemble a spa.
Even each client that enters is served on time and the entry and exit of other people is almost imperceptible.
But it's not all.
Specialty coffee tailored to each taste is part of a dedicated service that makes you feel at home.
This conceptual space located in the heart of Palermo combines a green environment with visual elements of pure relaxation, and quality products without sulfates, parabens, or heavy metals.
The workshop also has a branch in Pilar, in the Vivero Herbarium.
About Max
Founder of Jara Taller and Creative Director, at only 35 years old, he is already chosen by many celebrities.
However, his treatment is the same with all of his clients: discreet, loving and dedicated, he discovered his passion for this profession at the age of 12: "I grew up in a house full of women who liked to do their hair," he says. he.
A missionary, he incorporated the first apprenticeships in his province until he decided to settle in Buenos Aires at the age of 18 to perfect himself in the trade.
His career also developed abroad working in salons in Barcelona, Ibiza and Rio de Janeiro where he acquired different techniques and absorbed knowledge from great international masters.
In 2016 he opened Blood Studio, his first Salon in the Barrio de las Cañitas.
At that time he was one of the first to bring a new concept in hairdressing.
An intimate space where each woman felt special.
She currently works in this workshop that she opened two years ago, and where she conducts a prior interview with each client to carry out a detailed analysis of the hair and thus keep track of it.
THE treatment of the moment
Olaplex Salon Treatment is a reconstructive hair therapy that provides strength to the hair fiber, restoring the bonds that are lost due to bleaching, straightening and damaging climatic and mechanical factors (iron, dryer, etc.)
It is a treatment that consists of several steps and that is provided in the salon, since some steps are exclusively professional: No. 1 and No. 2 have the function of repairing, rebuilding, restoring, and strengthening hair that is badly damaged by chemical services. and heat tools and unite the links of the hair fiber.
In addition, it protects the hair from future processes.
Step No. 4 is a shampoo that can be used daily.
Its function is to clean, hydrate, strengthen and give body to the hair.
Step No. 5 is the conditioner that hydrates, detangles and gives softness.
Finally, No. 6 provides thermal protection, eliminates frizz for 48 hours and helps model.
No. 7 is a styling and finishing oil.
It can be used on wet or dry hair and is for any type of hair.
Its function is to give shine, softness and vitality.
The ideal is three sessions with a distance of 20 days to achieve an infallible final result.
What other products does Max recommend?
Authentic Beauty Concept.
It is a hydration treatment with products with pure ingredients and free of silicones, parabens and sulfates that intensely restores and regenerates the hair, restoring its elasticity, softness and shine.
The use of these products also helps prevent hair loss, because it only has natural ingredients.
IG @jara.tallerdepelo
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