Adam Smedja hair design (weshow company)
It is said that every woman is loyal to her hairdresser, total loyalty.
Apparently there is something very personal and close in the relationship between the hair stylist and his clients.
Ask, for example, Beyoncé and Kim Kardashian: their hairstyling team flies with them close to every place on the globe and many times the main stylist also serves as a loyal confidante.
Adam from the Adam Samja hair salon (in the Kadima settlement) lives the love for his customers and the profession in totality.
Women and men undergo VIP-level styling with him, he has no loyalty to trends, but loyalty to personal professional advice for each client and a 'fully' customized hair design.
We met with him to talk about the profession and life.
Adam Samja, who has achieved more than a decade of success in the field of hair styling, fell in love with the world of beauty when he was a child, visiting his mother's beauty salon.
"I used to come to my mother's clinic and for me it was to discover the wonders of the world of design and beauty, it attracted me and intrigued me. When I grew up I went to study hair design with Shoki Zikri, who was an empire at the time. Studying with him was a formative personal professional experience. That's where I really fell in love with the profession.
"Until recently there was a phase where we worked intensively, I had 8 workstations, a team of five books, there was crazy traffic here, much of it thanks to social networks, it was a demanding and financially rewarding period, but it made me ask questions about the pace of work that I am ready for Hiratham, about how I really see my service as a hair stylist and my desire to give one hundred percent attention to each and every client. Authenticity in my work is very important to me and not becoming OVER commercial. Hair styling is a field with a lot of personal responsibility, there are psychological elements to it, The appearance of the hair affects the feeling of security and the self-image, it is much more than hair styling."
Adam Samadja hair design (photo: Erez Biton)
Hair styling in a boutique concept
"After the intense period, I decided to return to the format of working at a boutique level, so that I can provide personal service at the highest level that I know how to give, receive each and every client at a VIP level. Today I have two work positions, each client comes by appointment In advance, I feel that I have returned to giving my all to each client. In my professional view, each client receives a specific answer that is adapted to her hair type, her face shape, her character and her lifestyle."
"I don't deal with show off. Of course, the field of hair design is identified with fashion and trends and LOOK and I certainly understand that, but first and foremost, authentic professionalism is important to me: knowing who the client in front of me is, what her hair type is, what she connects with in terms of style, What does she do in her daily life and so on. Hair is a type of raw material that can be worked with according to the personal conditions of each client. The styling solution that I will offer, for example, to a young 20-year-old student will be different from the solution that I will offer to a 30-year-old lawyer. For men who come to my hairdresser, if it is around Age 65, I often recommend washing instead of dyeing the hair, it's a less dramatic process for the hair and it gives a fresh and aesthetic look."
Revive - a private product line with innovative technology
Adam has developed a product line that is suitable for all hair types and it is offered for sale only in the salon, in the factory store that offers the unique line called Revive and it includes hair care kits, which include: shampoo, serum, moisturizer, clay hair masks, wax and carrot, therapeutic shampoo and more.
"The product series is my baby," Adam says, "I have invested a lot in it - over seven years of research and development, and I am happy that through it I am now able to provide each client with a solution that will suit her, for continued maintenance at home. Those who value an aesthetic appearance and healthy and impressive hair should Understand that hair requires maintenance and nourishment even outside the salon, on a daily or at least weekly basis. The laboratory where I developed the products allows me close involvement and control and this guarantees quality at the highest level. Israel is a relatively warm country and the climate here requires paying attention to the hair and care On going no Less than the facial skin requires treatment."
The unique line is called Revive and it includes hair care kits, which include: shampoo, serum, moisturizer, clay hair masks, wax and carrots, therapeutic shampoo and more (Photo: Johannes Platten)
The areas of specialization at the Adam Samja barbershop
• Diagnosis, consultation and guidance - depending on the type of hair, the character of the client and the lifestyle of each client
• Treatment of all types of hair
• Hair restoration
• Keratin
treatments • Hair loss treatment
• Hair straightening (organic, Japanese, Brazilian restorative, opening curls, keratin)
• Consultation for chemical hair treatments
• Adjustment of hair design even in problematic cases (scalp problems, after chemical processes, etc.)
• Men's
haircuts • Children's haircuts
The salon's clientele focuses on public figures and businesswomen, each new client is accepted for a free consultation, during which he gets to know the 'working soul', the type of hair and its aesthetic taste.
At the beginning it is a kind of coordination of expectations between him and the client.
After that, an appointment is made for the actual treatment.
A person's thoroughness and professional responsibility are top priorities.
There are also cases where he gives an initial telephone consultation, after a video call of course, and only if the situation allows for such an option.
As a working method and as a strategy, he does not start treatment before an initial acquaintance.
His level of responsibility is really impressive and it is not obvious to meet such in this field.
Hair straightening at the highest standards
In the field of skating, for example, unfortunately there have been hundreds of cases in Israel where customers suffered damages.
Adam is very strict about super-careful work procedures: "I will never straighten a client without first meeting her for a preliminary consultation. For me, this is a must procedure. There are types of hair that straightening will not suit, there are blonde types that must not be placed on certain compounds, types Different hair reacts differently to the reactions that the hair goes through in chemical treatments, there are clients who are interested in smoothing, but if in my professional opinion it will not suit them, I will not perform the treatment.
"I was engaged in training in the field of smoothing, I trained hair stylists in this field, I am still in development teams working on new technologies in the field. The process of smoothing in my salon takes four hours, it is carried out with all the necessary precautions and only with approved materials. I have no less than 100 percent guarantee for any A treatment that I perform for each client. Israel is considered a world leader in the field of hair styling, but it really saddens me that there is no body in Israel that brings together all the subject of training in the field, especially with regard to chemical treatments. There are a lot of developments, new technologies, new preparations and this requires specialization and training Accordingly. I hope that a day will come and an organized organization will be established that will centralize the issue of training in the field of hair design for all professionals in Israel and for the good of the profession in general."
Can you give some tips for hair maintenance in winter?
"Each type of hair and type of scalp will react differently to the transition season leading up to winter. In general, there are three things that are important to follow: Use high-quality hair care products, which help maintain the vitality of the hair and prevent its wear. It is important to follow the correct combing technique, do not sleep with your hair Wet. As soon as the hair is soaked in water and you go to bed with it wet, it can cause damage (for example, fungus)."
Style all over
The hair salon itself is designed in the style of a boutique salon, with a pleasant calm atmosphere, a kind of 'escape room' if you will.
And really, visiting a person's hair salon is a kind of time out from the everyday hustle and bustle.
"I am happy to give my clients real quality time, a little break from all the 'background noise', a window of time of peace and quiet from which they leave with a better feeling."
Adam Samja, Gordon 27, Kadima Hairdressing
hours: 9:00-19:00 Arrival only by appointment!
Served on behalf of weshow
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