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After a fight over the price increase: Unilever products return to Shufersal shelves Israel today


The two reached commercial understandings where Unilever would absorb part of the increase in price itself - and part would be passed on to Shufersal • So far Unilever has experienced a drop in sales of over NIS 100 million in the market as a whole

After a three-month struggle and after agreements between the parties: Unilever products are back on Shufersal shelves.

The two reached commercial understandings, when the prices of the products would increase, but not at the rate that Unilever requested.

In the coming days, all products will gradually return to the shelves.

As mentioned, Unilever demanded a price increase of up to 20% and now it has been decided on less, with Shufersal absorbing part of the increase and Unilever part.

Unilever products are back on the shelves, photo: Yehoshua Yosef

Unilever products were missing from Shufersal shelves for three months.

During the period, signs were hung in Shufersal branches informing the public of a lack of stock due to the increase in prices.

The company's products returned to the other chains at an earlier stage, but until now Unilever experienced a drop in sales of over NIS 100 million in the market as a whole.

As you remember, before the Tishrei holidays, Unilever announced the price increases of a variety of products at a rate of up to 20% and the rate of increase in Shufersal will be smaller.

Among the products are champion cornflakes and pillows, soup powders, pretzels, chocolate click, dove, pinok and more.

We will remind you that this is not the first time that Shufersal waged a fight against Unilever.

The fight for the last time took place in 2015 and ended after two months.

It was reported from Shufersal: "Shufersal reached commercial understandings with Unilever, under which the popular products will return to the chain's shelves after almost three months, during which Shufersal worked to delay and minimize as much as possible the rate of price increases demanded by the various suppliers."

Shufersal will continue to do as much as she can in order to continue to fight the cost of living in Israel.'

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Source: israelhayom

All news articles on 2023-01-24

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