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A smart bottle and a printer for cutting fabrics: the students' gadgets never cease to amaze | Israel today

2023-01-25T11:08:57.898Z


Papers and plastic and a pen with special ink for building 3D models • Despite the high cost of living, the world of gadgets turns every imagination • In addition, some chains find solutions to lower prices and help those who have difficulty purchasing new products


Many students remember that the purchase of the equipment for the campus period amounted to buying notebooks, stationery and maybe also a new bag, for those who really wanted to invest.

But today's students are equipped, even in the days of savings and high cost of living, with innovative equipment that does not embarrass any gadget lover.

"Students are looking for convenience, they want to get a complete solution for the product," explains Moshe Schutzberg, VP of Trade and Business Development of Ai Digital, "We focus on Apple products, and if we are talking about an iPhone we have, for example, a '3 in 1' charger, which knows how to charge the iPhone, the AirPods and the Apple Watch together, and the price is NIS 349.

With it, a student who is at home or outside can charge all devices without needing 20 wires.

Gamer's chair, zoom kit, electronic dictionary and portable iDigital battery, photo: Bikonect, public relations, public relations Sand and Billon

Using its stand, the iPhone is in stand-by mode, and you can make Zoom calls, for example, while charging.

"Another product is the smart bottle. The bottle connects to a dedicated application where you can view the water drinking data. As soon as the bottle recognizes that it's time to drink, it will flash, activate a vibration and send a reminder message to the phone and smart watch. The price is NIS 299."

The computer also comes, Plizhotsberg says that there is a great demand for portable batteries, because no student wants to be stuck in the middle of the school day with a useless gadget: "The young guys are away from home a lot because they are studying, and they want to charge their mobile all the time They buy a lot of portable batteries. In the past, the standard was 5,000-3,000 mAh, which is enough for one full charge. Today, since we consume a lot of media, the battery runs out quickly, so the standard is 10,000 mAh, which is enough for two charges a day. For students who buy Mac computers and want an easy and aesthetic solution We have a kind of 'brass' covers - instead of being carried around with a bag, you put your notebook and computer there and you can walk around with them comfortably. It's a fashionable, beautiful and design product. And of course there are also backpacks.

"For our iPads we have the Apple Pencil - pens with which you can write and draw on the iPad. Many students use it instead of writing. For example, graphic artists and students who study art draw on the iPad, so there is a very large increase in the consumption of these pens. This is an amazing solution.

"As for the AirPods headphones, this is a phenomenon. The product is sold in very large quantities. This is a category that grows significantly every year. There is, for example, a sports model for young people who want to run - play sports, connect with the watch, listen to music or talk on the phone of course. It interfaces For all Apple accessories, and it is a complete ecosystem. Apple's quality, connection and interface are perfect. We also have covers that are adapted to iPads, and there is a cover that is also a stand that allows you to view content or use it in typing mode."

Branded bottle, photo: Kravitz

Schutzberg also mentions an innovation for leisure time: "A Hungarian cube that connects to an app - you can play it with people around the world, and it teaches you how to reach a solution."

No compromise on the sound

Maor Artzi, Vice President of Retail at the Kravitz Group, says that "Students of the current generation like products that reflect their individuality.

From this there is a variety of products that meet the various needs.

We have, for example, a printer in which you can insert almost any element that can be cut such as fabrics, papers, thin surfaces, gold, silver, copper and plastic.

This system knows how to cut and design the pages themselves - for example, put an element of a motorcycle, hearts, flowers - and these elements can be designed on notebooks, drinking bottles, and more.

Beyond that, this product is suitable for trends such as design, architecture and interior design.

Keyboard, stand, digital Hungarian cube and computer mouse, photo: Kravitz, PR and iDigital

"Also, we have an innovative product which is a 3D pen. Instead of ink, a substance comes out of the pen that hardens in the air and you can use it to build 3D models. This is suitable for studying industrial design, architecture and graphic design, where you have to copy models. If in the past people used popsicle sticks , this makes it possible to copy the models in an innovative and easy way." We have a reusable notebook that you can write on and erase the writing in a simple way.

It can connect to a computer and the contents can be transferred to it.

You write by hand and you can transfer the scan to the computer and thus edit, delete and add whatever you want."

The students, according to Artzi, are very connected to the world of sustainability and preserving the quality of the environment, and therefore the field of sustainability products is flourishing: "This world of content is growing - the type of products, the design, the quality. For example, drinking bottles with heat and cold insulation for 12 hours and reusable boxes These are worlds that are getting stronger and stronger, and we see very significant growth in them."

According to Artzi, there is also a great demand for peripheral equipment such as keyboards and mice with innovative designs, as well as for wireless headphones with sound quality, which connect to cell phones and Bluetooth.

"This is true for the entire audience in general, and it is true especially for students who embrace innovation. In terms of quality, students are less willing to compromise. We bring a variety of products at different levels.

"Of course, even the cheap products are of a very good quality level, and they meet every need. We recognize that many students in the worlds of sound go for the higher quality brands. Those who used to play on the PlayStation 5 and the high-quality consoles, find it very difficult to connect with a sound quality that is not as good."

New, modern and renewed

The electricity networks also report on diverse consumption trends among students throughout the country, and even on the granting of loans to those who cannot pay immediately.

Finney Dunkel, the trade manager of the A.L.M. chain.

Electricity and Digital: "There are many innovations and many products for the student sector. However, I think the biggest innovation is the price. Every student needs a laptop, and students have crazy expenses. A laptop costs NIS 5,000-3,000, which is quite a heavy expense.

Portable electric air pump.

Xiaomi, photo: 18, C. Xiaomi

"We work with a company that imports laptop computers from abroad, and this includes excess imports of the big brands such as HP, Lenovo, Dell.

They refurbish computers.

So, for example, we offer a laptop with an i7 processor for NIS 1,900-1,800 instead of NIS 4,000.

We have powerful laptops for graphic designs, games and multitasking for 1,800 s instead of 3,500 s and north.

It starts from 1,490 NIS for a refurbished Dell.

"The customer himself sometimes finds it difficult to believe that the computer is refurbished and not new from the factory. The product comes packaged like new at a third of the price. An HP computer with a two-year warranty, including collection and return from the customer's home, costs NIS 1,590. These are computers that originally cost NIS 3,000 and upwards."

Dunkel explains that there is no reason to fear the fact that this is a refurbished computer.

"All these computers have an extended warranty. Usually the warranty is for one year, and we also offer two years with collection from the customer's home. In terms of the meaning of refurbished computers, these are computers that may have been with a customer who regretted the purchase and returned it. In that case, it is reformatted and sold at the price Funny. There are also import surpluses and there are also generation gaps in the processors. You can find generation 8 and generation 9 at a price of 1,290 NIS, which is a crazy difference compared to 4,000-3,500 NIS.

"We have a new laptop that you can get for NIS 999. It is a computer the size of a cube - the palm of a 6-year-old child can hold it. It is a Go & Go computer with an Intel processor. On top of that, there is demand For products such as Sony noise-cancelling headphones for NIS 1,250. In general, there is a demand for over-air headphones that cover the entire ear and there is no air with noise-cancelling. There is also a great demand for tablets and more."

A solution for every pocket

Liron Katz, VP of Trade of the Electric Warehouse chain, tells about the products accompanying the computer: "The main trends we witnessed at the beginning of the academic school year are beyond the purchase of printers with Eco Tank/Super Tank ink tanks, whose printing cost is currently the lowest in the category.

The second trend is a growing demand from students who are used to working in open spaces for headphones with an active noise filter, the market price of which reaches NIS 1,000.

"In light of this, we formed a collaboration with the American company 'Creative' and through it we brought an exclusive stock of thousands of headphones that will be offered to students at a price of only 400 NIS. The third trend is a high demand from students for the spread of payments. "As of today, we offer students who request more favorable terms With two financing options: a spread of 36 payments without interest and linking or receiving a loan at the point of sale, which will allow the student to make the payment outside the credit limit in a spread of up to 50 payments.

Meanwhile, the company offers every student who buys an Apple laptop to receive a keyboard and mouse from the company as a gift."

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Source: israelhayom

All news articles on 2023-01-25

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