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This summer the vermouth says present

2023-01-26T12:45:33.946Z


Carpano District, the circuit created by the Italian brand, proposes a tour of bars and vermouth bars on the beach and in the city to enjoy refreshing summer cocktails.


Brand Studio for Carpano

Fresh, light and with a

balanced flavor between sweet and bitter.

Vermouth, one of the oldest aperitifs, returned to reconquer bars around the world.

Although many struggle to claim its origin, vermouth is Italian;

and its creator Carpano.


In Argentina, where this drink is widely consumed, the category had notable growth. 

Broadly speaking, we can say that vermouths come in two styles, sweet and dry.

The sweet style, created in Italy, can be Rosso or Bianco, and this is the most used to drink only with ice and soda, and the one chosen when making classic drinks, especially the Rosso style.

After the invention and success of vermouth in Italy by Carpano, in France they created their own version but in a Dry style, which is not usually drunk neat and generally has a higher alcohol content.

From Italy to the world, vermouth makes Argentines fall in love again.

Inés Saccone, Brand Manager of Carpano, a brand that started the category in 1786 in Italy, assured: “Today vermouth is going through a great moment, it is growing year by year.

This growth is motivated by a more demanding, involved and knowledgeable consumer;

they are the ones who are demanding the necessary evolutions". And she added: "There is a preponderance of simplicity and aligned with that, a revaluation of the simplest and most traditional way of enjoying a vermouth, which is with soda.

That's where Carpano comes in, continuing his pioneering imprint and going one step further, presenting Carpano Orange a new way of enjoying vermouth in the glass."

However, it should be noted that this growth is also associated with a

tendency to consume lower alcoholic beverages,

something that is particularly accentuated in summer, since due to the high temperatures, refreshing and light drinks are sought to combat the heat.

But the return of this classic is accompanied by innovative places, very cool to sit and enjoy an incredible sunset with a delicious vermouth.

In this sense, the Carpano District emerges, a circuit of restaurants and inns where you can try this drink in its different preparations.

Undoubtedly, a different and ideal experience for this season.  

Vermouth always returns and is in fashion, today accompanied by places with a lot of vibes

"Carpano District is an initiative promoted by the brand that continues to grow and develop, to which different bars and vermouth bars are added," explains Inés, "the idea is that they can enjoy the best vermouth with the best pairing."

Summer, amazing sunsets, heat, music, friends, the best cool bars on the coast and a refreshing vermouth in hand, nothing can go wrong.

A basically perfect combination.

Therefore, if you go to Mar del Plata or are thinking of taking a getaway to La Feliz, you can go to the Parador

 Santa located in Playa Grande, Ogham Beach in Puerto Cardiel, or Boca del Toro on the southern beaches

, three of the points that offer this completely different gastronomic experience from the hand of Carpano. 

Carpano District, a circuit of restaurants and inns where you can enjoy this drink in its different preparations.


But if you stay in the city, in the Buenos Aires neighborhoods of Palermo Soho, Chacarita, Villa Crespo and Palermo Hollywood you can taste the different pairings and options.

However, not everything ends there, in Greater Buenos Aires, on the Paraná Coast, the Pichincha area in Rosario, Mendoza and Córdoba, the Carpano District is also present in the main bars and restaurants to experience a unique summer together.

Get to know the maps of the circuit on Carpano's Instagram (@carpanoarg) or at the following link.

Santa, "Carpano District" in Mar del Plata.

Tradition, not fashion

Born in the Italian city of Turin, vermouth was drunk as an aperitif, before meals, with ice, soda or sparkling wine, or as a digestif, to end a sumptuous feast.

But over the years, it was embraced by bartenders who

made it one of the mainstays of classic mixology

.

“ I think that today vermouth is going through a great moment due to several factors, and one of those factors is the revaluation of classic cocktails, many of the most emblematic drinks in history have vermouth in their composition. Another factor is a tendency to drink low-grade cocktails and drinks made with natural components;

there also the vermouth complies. 


And finally, the vermouth is very rich.

Vermouth was always present and today it is going through a great moment;

That's why I don't like to talk so much about fashion but about tradition.

Versatility makes vermouth find a space", explains Juan Luciani, Brand Ambassador of Carpano in Argentina and the region.


About Carpano Orange, Juan details: "It is a simple mixture, in a glass, a lot of ice, 70% carpano rosso, a shot of soda and a slice of orange. Its aroma stands out and the soda allows us to open the intensity of flavor without lose its original conditions. By presenting it in the glass, we will be able to enjoy all that aroma of herbs and spices characteristic of Italian vermouth".

Now in sophisticated glasses, this drink has become one of the pillars of classic cocktails.

This particular drink has accompanied different generations of Argentines.

He was the protagonist of the meetings with friends, of the heated talks in the bar, the decisive moments of a match, a vote or a desired result.

Today millennials resume the custom of vermouth, changing glass for glass and celebrating its versatility.

Santa, in Playa Grande

Far from being a passing fad, vermouth once again settled in the bars of our country, occupying a preponderant place.

Without a doubt,

a tradition that passes from generation to generation

.

Midday or late afternoon approaches and the right moment arrives, the famous vermouth hour.

Siphon on the table, lots of ice, a glass and enjoy this particular drink that consumers of all ages fall in love with.

Source: clarin

All news articles on 2023-01-26

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