It is the fastest growing segment of the tech economy: the cloud.
All over the world, large and small companies are relocating their IT to decentralized servers outside their own company.
The calculation: save costs and benefit faster from software innovations.
The business is particularly worthwhile for three large providers, all of whom supposedly have their core business somewhere else: Amazon, Microsoft, Google.
Last year, the industry turned over an estimated 490 billion dollars worldwide;
The analysis house Forrester expects sales to double to around one trillion dollars by 2026.
The downside: the more successful the three big US providers become, the more dependent German and European customers grow.
In this mixed situation, the Schwarz Group, the parent company of the discount giant Lidl, is trying to launch an offensive.
They try to conquer market niches from the Swabian province.
How will this largely underestimated market develop, what differentiates the strategy of Amazon, Microsoft and Google?
How great is the risk of European dependency really and what role can the Lidl parent company and other German providers still play?
In this podcast, manager-magazin editor Mirjam Hecking provides information on this in an interview with editor-in-chief Sven Clausen.
In the "Das Thema" podcast, the editor-in-chief of manager magazin provides information every week about the internal research status on a relevant current and at the same time promising economic topic. You can subscribe to the podcast via manager magazin as well as on Spotify , Apple , Deezer and Google.
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