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In Marseille, Lyon and Chamonix, three new hotels that want to appeal to young people

2023-01-28T11:21:57.961Z


Fed up with marketing, a new generation of hoteliers wants to break codes (and prices) to better appeal to post-teens and millennials. Our selection.


It's not a revolution.

Just a revolt.

That of young hoteliers and architects, fed with marketing, who want to change the lives of their customers.

In Marseille, two entrepreneurs, Emmanuel Duchange and Mateo Ferrand, at the Maison Juste, 18 rooms, have taken over the former Algerian consulate.

No reception, but a flying host and a digital key, to be downloaded onto his cell phone.

Tables made of recycled bottles, openwork wardrobes, minimalist bookcase, vintage armchairs… Everything is local and showcases young Marseille creation, in assumed eco-responsible values.

Here, we focus on quality and space.

Top-notch material, bright rooms, 4-star amenities and an ultra-welcoming library lounge, with good old vinyl records to feed the soundtrack.

Great chic at shock prices.

A hundred euros for rooms for two, three or four, with a view of the Bonne Mère, in one of the best locations in Marseille, a stone's throw from rue de Paradis and the Old Port.

Just House.

From €100 per room.

Read alsoMarseille: our five favorite hotels near the Old Port

Pilo on the slopes

Former classrooms converted into capsule dormitories in the Hotel Pilo.

David Fossel

This spirit of sharing breathes in Lyon, on the Croix-Rousse hill.

In the listed setting of a former college, Montée des Carmélites, where Pilo opened, 45 rooms, 200 beds, half hotel, half youth hostel, and a mind-blowing whole: old classrooms converted into capsule dormitories, Japanese-style, individual rooms with refined furniture, Palissade chair by the Bouroullec brothers and a bar for the only wardrobe.

Color coded sienna, cobalt blue or sand.

Benjamin Clarens and Yann Martin (Cut Architectures), in charge, have particularly succeeded in creating a hybrid lobby: coworking space, locavore bistro and club with DJ.

A concept that we owe to the imagination of Mathieu Castel, an architecture and landscape engineer, and Jérémie Cormier, a graduate of Essec, jean baskets,

Pilo (Tel.: 04 28 01 86 00).

From €50 per room, €20 per bed in a dormitory.

Read alsoWhere to sleep in Lyon?

Our ten favorite hotels under 150 euros per night

Motel in the mountains

Seventies atmosphere and American motel at the Wanderlust Motel, a few kilometers from Chamonix.

PDS

On the same score, Leslie Johns and César Lassarat, founders of Pitaya Group, imagined a few kilometers from Chamonix, instead of a former Mercure, Wanderlust Motel, 89 rooms and seventies decor.

For the furniture, made-to-measure made in French factories and second-hand found here and there.

A tarpaulin headboard on which a colored zigzag is printed, luggage racks and tin shelves add to the character of the monocoloured rooms, opened by a large bay window on the mountain.

The Californian motel spirit with a restaurant inspired by American diners and a procession of Anglicisms met there: "fast check-in", "no check-out", "coffee-shop" and "chill attitude »… The vocabulary of a new generation and of those who want to seduce it.

Wanderlust Motel Chamonix (Tel.: 04 50 53 26 22).

From €150 per room.

Read alsoAprès-ski in Chamonix: good restaurants, crafts, spa... Our best addresses

Source: lefigaro

All news articles on 2023-01-28

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