The popular chain of ice cream parlors "Golda" is raising the prices of ice creams by the cup and by the cup, this after last year it had already raised the prices of ice creams in deliveries.
The price of a scoop of ice cream went up by one shekel from NIS 18 to NIS 19 - an increase of 5.5 percent.
The network claims that they did everything in their power to prevent the increase, but due to the erosion of franchisees' profits due to an increase in operating prices, they cannot avoid it.
Let's recall that their reaction was similar in light of last year, when they raised the prices of ice cream by weight in deliveries by about 3% to a level of 64 NIS per half kilo and 108 NIS per kilo.
"The increase in prices was limited to ice cream by weight only," they claimed at the time, "and is a direct result of the increase in the prices of raw materials, price increases in packaging materials, the accompanying products and the taxation for them."
The differences between the delivery prices and the price at the ice cream parlors lie in Volt's high commission.
From Golda said in response: "The Golda chain is a blue and white Israeli business that is a source of income for about 4,000 employees all over the country, with the ice creams in the chain being produced while making sure to use the best raw materials.
Golda ice cream (archive).
They are forced to raise prices, photo: David Cohen-Gini
"Against the backdrop of rising operating costs, including, among other things, the costs of raw materials, energy and wages, and as a result, a significant erosion in the franchisees' profitability, we are forced to raise the prices of the products.
"We acted as much as possible to prevent this price increase. However, at the current point in time, and out of commitment to franchisees and employees and a desire to continue providing customers with quality products made from the best raw materials, we cannot prevent it."
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