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Can Meta bounce back after a bad year?

2023-01-29T17:22:54.904Z


INVESTIGATION – The giant has been shaken up by the crisis and competition from TikTok. It presents its annual results on Wednesday.


Wednesday evening at the close of Wall Street, Mark Zuckerberg and the financial management of Meta will present the annual results of what was until recently called the Facebook group.

This imposed exercise has always been a walk in the park for the social media and online advertising giant.

This time will be different.

2022 will indeed have been an annus horribilis for the owner of Facebook, Instagram and WhatsApp.

The group, which will celebrate its 20th anniversary next year, has already experienced difficult times.

But from the Cambridge Analytica scandal to the “

 Facebook Files 

”, it has above all had to face storms that have damaged its image.

The year 2022 has sent giant Meta teetering on a far more dangerous plane: money.

For the first time in its history, Meta saw its revenues decrease with a slide that continues to grow: first - 1% in the second quarter of 2022, then - 4% in the third.

The fourth quarter should come in at -6%, according to the consensus…

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Source: lefigaro

All news articles on 2023-01-29

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