Cellcom's agreement with Keshet will anchor continued payment for Keshet content transmitted on the linear channel and on VOD on Cellcom's OTT service - Cellcom TV
In the background of the attempts of Communications Minister Shlomo Karai to carry out reforms in the communications market, Cellcom and Keshet sign a long-term agreement guaranteeing the supply of Keshet's content to Cellcom subscribers - this is what Wala learned!
Barangay.
The agreement joins the long-term agreements recently signed by Partner and the free streaming venture Click TV with Keshet.
Since the entry of Partner and Cellcom into the multi-channel television market over the Internet, they have directly entered into agreements with the commercial channels for the supply of content and broadcasts in exchange for payment, and have succeeded in penetrating a market where only HOT and yes dominated.
Today, both HOT and yes, in the guise of an Internet service, pay for the content of the Israeli commercial channels, which according to quite a few indications is the content preferred by the Israeli audience.
Cellcom's agreement with Keshet will anchor continued payment for Keshet content transmitted on the linear channel and on VOD on Cellcom's OTT service - Cellcom TV.
Financial distribution of revenues in the multi-channel television market (photo: image processing, courtesy of BDI)
According to estimates, Cellcom currently has about 250 thousand subscribers to the television service and Partner - about 220 thousand subscribers.
Keshet's strategy is to continue distributing its broadcasts and content on all platforms - cable and satellite (HOT and yes) and OTT (streaming) services, which include, among others, Click TV, Cellcom, Partner and also the freetv service - the joint venture of Keshet and RGE that is expected rise this year, and it does so through long-term agreements such as the agreement in question.
In the past year, there was a decrease in the average income from subscription to multi-channel television, according to a BDI study published in Vala!
Barangay at the end of 2022. However, even according to this study, HOT and yes continue to hold enormous financial power together.
As mentioned, the FREETV brand is expected to rise soon, but its pricing has already leaked and is estimated to be cheaper than that of its competitors.
According to estimates, FREE TV will also provide the content packages of the international content giants Netflix, Amazon, Disney Plus and others.
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