Cecilia Bönström, the artistic director of Zadig & Voltaire, always manages to draw the portrait of an incandescent youth.
A few days before its winter 2023 show, held Friday evening at the Galerie Poush, in Aubervilliers, the image of a fountain on fire on the rock brand's social networks, also generously displayed at the entrance to the mouths of the Paris metro, had tipped off.
Read alsoThe Zadig & Voltaire makeover
She was there and still flowed peacefully as diners – including the whole Instagram and TikTok – settled into the black-carpeted enclosure…before igniting and getting an
“oh!
general and the phones pointed at the show
.
“The night made me move forward for this collection, just like the image of a very strong woman, with this burning desire to be free
, explains Cecilia Bönström backstage.
The inspiration came to me from two photos, one of a vintage padded red leather car seat, the other of a biker in a total jacket-trousers look…
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