Smart medical technology is changing with each passing day, and it is gradually becoming popular and applied, which has accelerated the society into the innovation era of "Health 3.0".
The millennials in Hong Kong are more pursuing convenient and comprehensive health solutions. Bupa, which is committed to understanding and actively responding to the needs of each generation, took the lead in establishing the service network "ConnectedCare". Chen Yuwen, general manager of Bupa Hong Kong, said: "Bupa is not just a Insurance companies are customers’ close partners in their healthcare journey. Through ConnectedCare, a proactive and 24/7 online healthcare network can be established to provide customers with a seamless care experience.” Bupa has launched a new “Bupa Health Concierge Service" (Health Concierge by BupaCare), Bupa nurses provide customers with personalized consultation and guidance services, Toupao cooperates with Matilda International Hospital and Uber Taxi to help customers easily navigate the complex medical system.
With the rise of the innovative era of "Health 3.0", Hong Kong is stepping into a new era of smart medical technology.
Committed to providing Hong Kong people with advanced and most suitable health solutions, Bupa continues to study the health and living habits of Hong Kong people, especially for the millennial generation.
Chen Yuwen, General Manager of Bupa Hong Kong, said: "Millennials are the core group of Hong Kong's population. They were born in the age of digital networks. They are good at pioneering and innovating and changing the way we communicate, work and experience the world. However, Millennials also As they get older, some young people have begun to face chronic health problems, so Bupa recently commissioned a new study to explore the lifestyles, behaviors, attitudes and needs of the millennial generation, hoping to design for them The most appropriate healthcare solution."
According to a recent market study commissioned by Bupa, more than 6 in 10 millennial respondents in Hong Kong consider themselves health-conscious, but less than half (48%) are aware of their overall Satisfied with the state of health.
The research survey interviewed more than 500 Hong Kong people between the ages of 25 and 40, and found that millennials attach great importance to personal and physical health, but fail to put health at the top of the list.
According to the survey, millennials in Hong Kong are not satisfied with their current personal health status, and 70% of the respondents want to know more about health management, especially information related to healthy diet, lifestyle and exercise.
Their top three health goals were to get more sleep, exercise more and eat healthier.
However, more than half (53%) of the respondents said that they do not have enough time to maintain a healthy lifestyle.
Nearly half (48%) believe that stress prevents them from living a healthy life.
Chen Yuwen pointed out that Bupa's medical expenses in 2022 are in line with the above research results. Among them, 67% of millennial customers have used medical services in the past year, 10% higher than other age groups, reflecting their high medical needs .
Millennials place more emphasis on holistic healthcare to improve physical and mental health than critical care services.
At the same time, 38% of the cases of mental health problems came from millennials, reflecting the impact of stress, anxiety and other mental health problems on millennials.
"Overall, the Hong Kong millennials have a more comprehensive view of healthy living. They believe that health covers many aspects of daily life, including regular exercise, balanced diet and quality sleep, and that mental health is as important as physical health, and Seeking more convenient and comprehensive health solutions.”
Establish ConnectedCare service network service core around people and data
In response to the needs of the millennial generation, Bupa actively adjusted its service model and took the lead in establishing the service network "ConnectedCare", which uses customers' medical and health data to analyze and provide proactive and personalized health information and early warning.
In addition, it provides enhanced preventive health guidance for the four major points of mental health, fitness, sleep and diet; and establishes a barrier-free medical care process so that customers can treat acute and chronic diseases as quickly and conveniently as possible.
"Bupa is not just an insurance company, but also a close partner of customers in their healthcare journey. Through ConnectedCare, Bupa has established a proactive and 24/7 online healthcare network to provide customers with unlimited online and offline physical services. A seamless care experience. ConnectedCare represents a new way to put people and data at the core of the service. Physical health is not limited to avoiding illness, ConnectedCare allows the Bupa team to accompany our customers to overcome any obstacles to healthy living, providing them with convenient, easy-to-use , and deliver comprehensive health care solutions that actually promote physical and mental health benefits.”
Mr. Chen Yuwen, General Manager of Bupa Hong Kong, introduced the online and offline service network "ConnectedCare".
Newest service launched - Bupa Health Concierge Service
In order to put the vision of ConnectedCare into action, Bupa newly launched "Health Concierge by BupaCare", which provides customers with personalized consultation and guidance services by Bupa nurses, and relieves patients from the burden of administrative procedures. Anxiety, focus on taking care of your health.
The first cooperation project of "Bupa Health Concierge Service" is to cooperate with Matilda International Hospital to launch a comprehensive health service to enhance the experience of expectant mothers during their pregnancy journey.
According to the overview of various medical expenses of Bupa members in 2022, compared with other age groups, millennials aged 25-40 accounted for 92% and 89% of the expenditure on antenatal services or obstetrics and emergency hospitalization, reflecting the The importance of prenatal and childbirth medical services to millennial Hong Kongers.
"Based on this discovery, Bupa is actively exploring suitable partners to bring customers a better experience, so that parents-to-be can be more involved in the joy of the birth of a new life, and facilitate the cooperation with Matilda International Hospital. Bupa is committed to Providing the highest standard of professionalism and service is perfectly in line with Matilda International Hospital’s philosophy of sincerity, caring and caring care.”
The first cooperation project of "Bupa Health Concierge Service" is to cooperate with Matilda International Hospital to launch a comprehensive health service to enhance the experience of expectant mothers during their pregnancy journey.
The cooperation between Bupa and Matilda Hospital aims at the needs of mothers-to-be during their pregnancy journey, including providing a 24-hour maternity service hotline, professional guides for expecting mothers, and free online prenatal care courses. The services are applicable to all Bupa members, including Customers who have not opted for maternity coverage.
Matilda International Hospital also offers Bupa members special discounts on antenatal check-ups, health classes, postpartum midwife visits and delivery packages.
"This new cooperation model is fully supported by Uber Taxi, so that mothers can easily order Uber Taxi online after giving birth, and leave Matilda International Hospital safely and comfortably. At the same time, there is also a professional customer service team in the Uber App to support mothers."
Uber Taxi fully supports the cooperation between Bupa and Matilda Hospital.
From left: Mr. So Jiahong, Uber User Experience Director (Hong Kong and South Korea), Mr. Chen Yuwen, General Manager of Bupa Hong Kong, and Ms. Begoni, President of Matilda International Hospital.
Open up cooperation plans to expand online and offline service network
Chen Yuwen emphasized that Bupa will continue to develop more and more valuable cooperation plans for customers, and strive to make Bupa the most reliable digital integrated healthcare partner in Hong Kong.
He revealed that the team is expanding the online and offline service network at full speed, including opening comprehensive specialist clinics that provide preventive care and treatment of chronic diseases, so as to more comprehensively meet the health needs of customers.
At the same time, through its medical service network and partners, it brings customers a unique medical care and consultation experience.
"Bupa actively creates a better world. Through ConnectedCare, we will provide customers with richer information, more inspiring health advice and more comprehensive care services, so that they can live longer, healthier and happier lives. Life."
Bupa launched the "Health 3.0 Digital Experience Pavilion", the first interactive exhibition of future healthcare technology in Hong Kong.