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Samsung presents its new series of Galaxy S23 cell phones with a powerful camera

2023-02-01T20:05:41.105Z


The new Galaxy S series, which includes the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, looks just like last year's models, but with new photo features, longer battery life, and an exclusive chip.


(CNN) --

At its annual Unpacked event on Wednesday, Samsung unveiled its new line of Galaxy S smartphones, and the company is betting that focusing on camera improvements will be enough to make consumers want to upgrade their phones.

The new lineup, which includes the 6.8-inch Galaxy S23 Ultra, 6.6-inch Galaxy S23+, and 6.1-inch Galaxy S23, looks similar to last year's models, but with new photography features, a longer battery life (with faster charging speeds) and an exclusive chip.

But the standout feature is the camera.

The high-end S23 Ultra introduces for the first time a new 200 MP adaptive pixel sensor with support for multiple levels of high-resolution processing at once, enabling "unprecedented resolution photo quality never seen before in the camera." a smartphone," according to the company.

The new cell phones offer improved photo and video stabilization, Nightography for photos and videos (a feature that allows you to capture photos in low-light situations), and a new AI-powered image signal processing algorithm that enhances object detail. and the color tone.

Samsung also introduced its first Super HDR selfie camera, shooting from 30 frames per second to 60 frames per second, to deliver better front-facing images and videos.

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The cameras on the Galaxy S23+ and Galaxy S23 even have a subtle new look: the body's contour has been removed, which Samsung says marks a new era of design.

The Galaxy S23 Ultra's display comes with a reduced curvature to create a larger, flatter surface for a better viewing experience.

Its enhanced comfort feature allows users to adjust color tones and contrast levels, and decrease eye strain at night.

Its vision booster tool also received an update to further reduce glare.

Before the event, Jude Buckley, executive vice president of Samsung Electronics America's mobile business, told CNN that his strategy continues to be to stay at the forefront of camera innovation.

“We try to own some really unique things, and the camera is one of the things that we have to be way ahead of,” he said.

The launch comes as Samsung and other tech companies face broader economic uncertainty that could push consumers to rethink their spending.

Global smartphone shipments fell 18% in the fourth quarter of 2022, according to market research firm Canalys.

Earlier this week, Samsung reported that its quarterly profit had plunged to its lowest level in eight years as customers bought fewer smartphones and laptops.

Its revenue also fell 8% from the previous year.

While the company is keeping prices at the same level as the previous year, it must convince customers to pay up to four figures for its new line of phones in a tough market.

The Galaxy S23 Ultra, which comes with Samsung's signature S-Pen, will start at $1,199.99, while the Galaxy S23+ starts at $999.99 and the Galaxy S23 starts at $999.99. starting at $799.99.

The new line, which is available for preorder starting Wednesday, comes in four matte colors: black, cream, green and lavender.

Other colors, such as lime, graphite, sky blue, and red, will be available for purchase directly from Samsung.com.

While the new features in the S23 lineup may not be revolutionary, some may resonate with its loyal users and keep Samsung competitive in the market.

David McQueen, research director at ABI Research, said manufacturers are continuing to roll out incremental updates, rather than waiting two years to release an exciting new device, because "the market is moving so fast right now."

“Companies need to be seen as providing new devices with the latest technology, no matter how imperceptibly the upgrade, to survive,” he said.

Samsung agrees.

Buckley told CNN that while some updates are more important than others, you need to keep up with the latest trends to stay competitive.

“Our heritage is technology, and we have a very fierce competitor who has done incredible work for many, many years,” Buckley said, apparently referring to Apple.

“And if your technology, if your value proposition is based on technology, you always have to be at the forefront.

If you were the first to go every two years, it would be a painful two years.”

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Source: cnnespanol

All news articles on 2023-02-01

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