The Système U brand will launch a basket of “
150 products at cost price
” from Wednesday “
for an indefinite period
”, its president Dominique Schelcher announced on Wednesday, a commercial operation which comes as the government is discussing with the sector a “
anti-inflation basket
”.
The 4th distributor in France behind E.Leclerc, Carrefour and Intermarché "
does not come out of discussions with the government, we continue to register, on the other hand we think that there is urgency for
purchasing power
and that the March 1
" - the date on which the government hopes to complete its "
anti-inflation basket
" - "
is still a long way off
“, explained Dominique Schelcher in an interview with AFP.
Its brand will sell without more margin than that provided by law, in Hyper U and System U, these 150 products including "
flour, pasta, mayonnaise, oil, coffee, honey, tuna, or even yoghurts, milk, sandwich bread or burgers
”, lists Dominique Schelcher.
All of these products are private label, that is to say products for which the brand is the owner of the brand.
Since the start of the calendar year, "
we feel that things are getting tighter in terms of purchasing power, with a boost in constrained expenses, energy or insurance prices, fuel
", details -he.
Food inflation of 13.2% year on year in January
This is not the first commercial operation set up by a distribution player.
Since inflation has made its return to the top of the concerns of the French, the sector has multiplied operations, blocked prices, anti-inflation shield, the aim of which is to attract or retain customers, faced with food inflation of 13 .2% over one year in January.
The government has announced the floor on an "
anti-inflation basket
" of around fifty references, which could serve as a basis for comparison between brands.
The Minister Delegate for Trade Olivia Grégoire indicated on Europe 1 on Monday that she was offering distributors "
collective action, together, from March
" and for three months.
Free signs to accept or not.
Read alsoThe anti-inflation basket planned “from March for three months”, announces Olivia Grégoire
The initiative of System U "
goes in the direction of the government project of a basket of essential daily products sold at the best value for money
", reacted in a message to AFP Olivia Grégoire.
It intends to "
continue discussions with the other brands so that this system can very quickly give its full measure
".
"
When the government's project has been completed, we will extract 50 products from the 150
" to compose the anti-inflation basket to be used to compare the brands, Dominique Schelcher told AFP.
