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What are the ideal summer trends and fragrances

2023-02-01T10:17:58.596Z


With notes of freshly cut flowers, citrus and the sea, the fresh waters are ideal when it comes to perfume.


Although they are found on the market under different names – such as frescos,

body splash,

mist

, colognes or aguas frescas

(eau fraîche)

– they all have the same power against the stress produced by high temperatures:

refresh and revitalize from the first spray.

“These are concepts that are renewed and give mobility to the market with firsts in each new season.

They mostly have floral, citrus, fruit and herbal compositions

;

and the use of the atomizer helps an abundant, even and light application, making it the ideal product for this time of year”, explains Andrea Krigum, L'Oval Product & Development Manager.

Another of its characteristics is that "they are fragrances that perfume in a soft, delicate way and without invading

since they have a low concentration of essences and raw materials.

This differentiates them from a perfume, which, due to its high dosage of oil, achieves greater fixation and intensity, given that its objective is to provide greater persistence over time”, adds Victoria Lavazza, Marketing Manager of Violetta Cosméticos.

Body love sensual red by Violetta Cosmetics.

/ courtesy

“In addition, the perfume is placed sporadically and in specific places where the sustainability of the aroma on the body works best, such as wrists or at the height of the carotids.

On the contrary,

the

splashes

are sprayed even on the clothes for more pregnancy.

What's more, the ideal is to renew your application every 3 hours”, details Lucila Magrans,

BSG Cosmetics

Category Manager .

For its use it is convenient to follow certain guidelines.

They are preferably used during the day, since they are perfumes associated with daytime

due to the olfactory density mentioned above.

It happens that, in general, the nocturnal aromas are denser, stronger and based on more allusive ingredients, such as wood, amber and cassis", explains Magrans.

"

Likewise, they can be transported without problems, as long as they are not exposed to direct sunlight.

It is crucial, in this sense, to avoid exposure to temperatures above 30°. In this way, the essence does not accelerate its useful life and its oxidation" reveals Magrans.

For his part, Krigum states that for the aroma to last longer on days of extreme heat

, the important thing is to hydrate the skin well before applying the summer waters

: "This gesture improves the persistence of the fragrance in the dermis and it is effective to do so after a shower and with a light cream that ideally has the same scent as fresh water."

"Then, spray on areas such as hair, wrists, ankles, behind the ears. The colognes, built with a high percentage of citrus essential oil, allow you to enjoy extra energy, prolonging the sensation of the recent bath, and on some occasions They help the body to relax, for example after physical activity or a strenuous work day.

Another crucial fact is that its use is not recommended when sunbathing, because it can cause spots on the skin and even irritate it

.

While,

Magrans maintains that

fresh waters are a very noble product where the trend is aligned with that of perfumes

:

“In the case of Isadora, we have 4 different fragrances in two different sizes, one for the purse and the other for the home.

Our compositions are: freesia, apple and amber

(Blooming side);

grapefruit, neroli and cedar

(My new fave);

blackcurrant, jasmine and roses

(Fresh o'clock);

and pear, strawberry and praline

(More about her).

They all have 6% essence, unlike perfumes that have 12%.

Fresh waters by Isadora.

/ courtesy

present sustainability

Within this category of products, sustainability is also present.

"This season we can highlight that most luxury brands have developed lines with products and essences with a

higher percentage of natural components

and are formulating their fragrances with alcohol from organic farming or with a higher percentage of water," reveals Mayra De Lorenzi. ,

Beauty Editor

and PR of Rouge.

But there is more.

“As more and more people demand vegan fragrances, ingredients like honey are no longer being used.

It is an incipient trend that is growing and to which we will have to pay attention.

The same happens with the containers, which is why

several brands are implementing the use of

refills

for recharging and reusing

them, ”says Krigum.

The Adolfo Dominguez brand does this

in its collection of feminine fresh waters, whose bottles are recycled, recyclable and reusable.

With sustainability as the central axis of its collection, this firm incorporated a

packaging

reduced in size, with paper that comes from managed forests or that uses recovered fibers and eco cellophane as raw materials.

Likewise, the bottles are made of recycled glass, have a wooden stopper and water-based paint.

Lastly, their fragrances are vegan and biodegradable.

International Releases

"Light Blue" by Dolce & Gabbana.

A super summery

eau de toilette

where the designers combined the perfume of Sicilian lemons with the exuberance of bamboo and the sexy but fresh touch of white rose.

D&G perfume advertising.

Guerlain's Aqua Allegoria.

In this collection,

Mandarine Basilic Forte stands out,

a perfume water that fuses mandarin and basil with notes that highlight the warmth of sandalwood and the delicious vanilla tincture.

A tribute to the intense beauty of nature, revealed by the golden rays of a setting sun.

"A Garden in the Mediterranean" by Hermès.

A captivating and sensual

eau de toilette

, where the fig tree is impregnated with Mediterranean citrus rinds.

"Riviere" by Cartier.

In her new olfactory creations, Cartier perfumer Mathilde Laurent captures the vitality and pure beauty of fresh water in every bottle.

Her proposal includes three fragrances

– Allégresse, Luxuriance and Insouciance –

that are a source of freshness for extremely hot days.

look too

How to take care of the skin in summer: what to use and what to avoid

The new generation of sunscreens

María Cher, a designer for export: "I do not sell a status, but that each one be what it is"

Source: clarin

All news articles on 2023-02-01

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