"On the one hand there is the question of freedom of expression, a president who wants to make his voice heard and we are all with him and with Ukraine. Rai has to make its choices and as a publisher I don't want to get involved.
On the other hand, there is my being a citizen who pays the rent and I can't help but be transparent: it's up to me that Zelensky" intervenes in San Remo "with all that needs to be said in favor of Ukraine and the situation they are experiencing, I don't like it. It seems to me a search for visibility that upsets me a little, I'd rather not".
This was stated by the managing director of Mediaset, Pier Silvio Berlusconi.
"You tell me: but what should Rai do? I can't tell you as a publisher that it shouldn't let it go on the air, honestly no", adds Pier Silvio Berlusconi answering a question in a press conference on Mediaset's digital projects.
"It would be as if we blocked all the things that seem a bit borderline to us in the programs that are on the air. But as a citizen there is a conflict at stake, we are talking about the dead: what does Sanremo have to do with it?", specifies l CEO of the Alfa Romeo.
"We have no intention of 'counter-programming' the Sanremo Festival: let's avoid absolute disarmament after many years", keeping our programs, he explains again.
"We saw that during the World Cup in Qatar our revenues weren't affected and we decided to keep one week at the normal price" and not discounted for advertising.
The CEO of the Alfa Romeo particularly thanked Maria De Filippi for having kept her 'his of her' unchanged on Saturday evening in conjunction with the final evening of the Festival.
(HANDLE).