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The Tank style transcends time

2023-02-03T06:24:43.537Z


On the occasion of the new Tank Française model, a look back over decades at one of Cartier's watchmaking icons.


In the beginning is always the gaze on a form, the inspiration followed by the first pencil line.

Doubtless even more so at Cartier, the watchmaker of forms par excellence.

The Tank is an example of this: how could such a watch, with such a warlike name, see the light of day in the mind of Louis Cartier, grandson of the founder?

We are then in the middle of the First World War.

France and Europe are plunged into a deadly conflict which, after three years, seems never to end.

However, the man who had already imagined the first real wristwatch for his friend Santos-Dumont in 1904, is still dreaming.

His ideas are born from his surroundings.

In particular the technical revolution of the moment, a new weapon of war which changes the face of the conflict: the tank.

It was the one imagined by Renault in 1917, the FT-17, light, reliable and mobile, which made him imagine the Tank: a watch which, seen from above, simply takes up the lines of the tank and its two tracks.

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Source: lefigaro

All news articles on 2023-02-03

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