Yesterday started like another normal day in the story of a human spring.
Teaser for a new joint venture, PR for her new daily program, a little pregnancy, a little pressure on herself and towards the evening - good news: a special, unusual and first of its kind discount, which she fought to receive and is excited and proud that she succeeded.
It may not have been said in those exact words, but those who follow a person know that this is the spirit of things, the tag with which she brands herself: I am the one you will always find the biggest discount with, and if the brand does not go the extra mile towards me and towards my followers, There will be no cooperation between us.
Now, it is important to note that not a word of the above paragraph was written sarcastically.
And this is a part, because we are so used to reading and hearing opinions that despise and belittle the human resource, that even when I read what I wrote myself now, the mocking tone automatically joins the words, without my even intending to.
so no.
Every salesman has his piece, the thing with which he manages to sway people to buy.
For one it could be the ability to evoke empathy and an emotional connection, for the other it could be the ability to identify your needs and talk about exactly what hurts you, and for the third it would be the promise that you will get the best value.
Rami Levy made a network about it, including the stocks of various kinds.
What is wrong?
Daniel Amit (photo: screenshot, Instagram)
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It turns out that when a person does this, it violates the sisterhood of influencers (which does not exist in a similar way between food, clothing or home goods chains - maybe because they are controlled by men? No one expects brotherhood from them) and harms the livelihood of her sisters in the profession.
So, at least, according to Daniel Amit.
If at 19:00 in the evening Maayan's story appeared about the new discount, at 20:00 Daniel's story was already published, who wrote that it is impossible for brands to prioritize one influencer over her sisters and give her a unique benefit, even the smallest one.
She, according to her, would never ask for such a thing, even though she has the option (how female influencers like to say "and I could do it, but because of my values I decided not to"), because it reduces her friends to the field.
The story that drove the whole story was written in general at first, without names, but the closeness of the events made it clear who it was about.
And besides, a moment later, when Suvisa asked the followers in his story who Daniel was referring to, she herself answered: "A spring of a soul,
Daniel's protest was immediately joined by a host of other influencers who claimed that she was right, that it was extortion by the brands and that you can't come later and say about yourself that your sales are the highest, because you have a clear advantage over the others.
And I think there is something else here.
at a special sale price
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Biff Maayan Adam and Daniel Amit (Photo: screenshot, Instagram story)
As mentioned, each salesperson has his own section, and accordingly - each influencer has the way in which she influences her followers to buy through the codes she uploads.
The price is not the only consideration when buying, and just as I will sometimes choose to go to a supermarket that is not the cheapest, just because it is closer, or because the shopping experience there is more pleasant for me, so there will always be followers who will say that they prefer to buy from the influencer they like and connect with her, to praise her .
This, by the way, is a sales tactic in itself.
Be lovable, develop a personal connection with your followers, not to mention declaring yourself as a moral person who will never diminish his fellow professionals and therefore deserves to be praised.
It's branding just like "I will always fight to get you" is branding.
The real problem here is the brands.
Because we, the followers - not to mention the "affected" - are not stupid.
If the brands are lazy and simply distribute the same discounts to several different influencers at the same time, when most of us follow and follow them all, they are the ones who put sticks in their wheels, not that one of them has a bigger discount.
How am I supposed to be convinced that you discovered an amazing product and are flying over it, when a moment later I see that, coincidentally, three other influencers discovered it right now?
Then, when authenticity is no longer a factor, of course I will go to whoever offers me the cheapest price.
And by the way, when they all have the exact same discount, at the exact same time, and with - forgive me - the same speeches about the product, how can you measure which of the influencers has the strongest sales force?
The fact that I decide to buy from influencer A and not from influencer B will be completely random, because I get exactly the same thing from all of them.
Maybe I bought from Danit only because two stories before I had already started to be convinced of Daniel, but none of them did enough for me to now go back and buy specifically through her?
If there's anything that indicates sales power, it's how much the brand is willing to give extra just to attract your audience.
And if there's anything that will make followers go specifically to the code you posted, it's the feeling that you're doing more for them.
The fact that you also benefit from it - amazing.
You earned it honestly and it certainly didn't come at my expense.
Biff Maayan Adam and Daniel Amit (Photo: screenshot, Instagram story)
This is, in fact, all that a sane person does, and it is a legitimate conduct and more than that - smart.
To be successful you don't need to line up with your competitors.
This is not a brotherhood.
Brotherhood is not running over each other, not harming each other on purpose, but lowering prices, giving more for the same price?
These are already considerations of each business on its own.
To actually present the fact that she is profiting from these codes as if it were on the backs of her followers, it is not fair in my opinion.
But I think that Daniel, who my impression of her is that she is really sweet, reacted from a much deeper and unexplained place, and not from a clear claim against Maayan Adam herself.
In my opinion, what really annoys Daniel and the influencers who joined her is not that Mayan got a bigger discount, but that she allows herself to flaunt it, and does it every chance she can.
Many things can be said about Maa'an Adam, but in one thing she is an inspiration: the woman does not apologize for anything.
Not about the cubes in her stomach, not about the money she earns, not about her ability to be a shrewd business woman and not about her success.
And for most of us it's hard to swallow.
It doesn't say anything about Daniel Amit or anyone who sides with her.
It's something that exists in our subconscious and it only indicates the education we received.
I also often get angry about a human spring, there is something about her that turns me on and I don't always know what, yet she is one of the first in my story.
Biff Maayan Adam and Daniel Amit (Photo: screenshot, Instagram story)
A week ago I was talking about her with a friend, and I finally came to the conclusion: what annoys us is simply that she flies on herself and that she doesn't even have an ounce of apology.
I'm not like that, most of the women I know are not like that - because that's how we were brought up.
Always humble, always diminish, always apologize for the place we occupy, for our successful qualities and our achievements.
So when a woman comes along who doesn't apologize, instead of us learning to behave more like her, it shrinks us.
It feels like she's taking from us, when actually she's just taking for herself, like each of us should.
We, as women, are not even supposed to compete with each other, because competition means taking up space and it has belligerent and predatory sides.
If we act like that, we are a bag of snakes and not just human girls trying to get the best out of themselves.
We are expected to show camaraderie to each other, something we would never expect from a businessman.
But in practice, under the surface, we never stop competing with each other, among ourselves, just from the very feeling that there is no room for all of us.
Think how liberating it would be if we simply allowed ourselves to compete, for truth, openly.
In a fair way, with the ability to accept a loss, but without apologizing for the fact that we want to be the best.
How many places each of us will get, regardless of the rating we get at the end of the competition.
There is nothing wrong with a person insisting on getting the biggest discount.
Maybe if more influencers do it, each brand will choose its leading influencer and then the term "ambassador" will have meaning again.
I do not know.
What is certain is that Mayan Adam does not need to apologize for trying to promote herself, and she knows it.
And that is what burns even more for all of us.
But that's not her problem anymore.
Sheee
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human spring
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