ChatGPT enhances the capabilities of marketing people but poses cyber threats to the industry - voila! Marketing and digital

In the video: the artificial intelligence Chatgpt answers the request I wrote to it (screenshot)

The new and revolutionary AI engine ChatGPT and DALL-E from the creator of OpenAI opens up new horizons for marketing and advertising professionals and changes the rules of the game.

Suddenly, powerful capabilities of artificial intelligence that were previously the property of technology professionals are at the disposal of graphic artists, copywriters, marketing managers, budgeters and more.

Whole nights dedicated to drafting exciting texts or powerful and inspiring visuals are now carried out in seconds by artificial intelligence engines after receiving instructions in free text.

The machines of today's era have fascinating and breathtaking imagination and creativity, however the human creators still need to infuse the products with logic and human intelligence to fit the goals defined for the target audiences.

In addition to the content creation capabilities, ChatGPT can be harnessed to implement many diverse scenarios including: ideas for A/B Testing, simplifying and improving SEO activity, market research and more.

Ideas and uses for these new capabilities are now emerging in almost all industries.

It is inevitable that among those looking for ways to use ChatGPT and DALL-E you can also find quite a few malicious parties who try to harness these capabilities for cyber attacks.

Like the marketing people, the hackers also discovered a new paradise that upgrades their abilities to a new level and allows them to disrupt many markets, including the field of marketing and advertising.

From creative phishing to sophisticated campaigns

I will present a few simple examples: hackers can easily draft a creative phishing email that will succeed in tricking an innocent victim and gather information that will support the attack.

The analytical capabilities of the engine increase the credibility of the email, and a direct mail campaign can throw away thousands of recipients.

With the help of these engines, hackers can now build fake websites of companies that even a professional eye will have trouble distinguishing between them and the legitimate websites.

The hackers can also design spectacular ads, and plant malware in them that is activated as soon as surfers click on them.

In this way, huge traffic can be routed to the fake website, user data can be extracted, ransom attacks can be launched, and countless other malicious moves.

ChatGPT and DALL-E reinforce a prominent trend of recent years, the "democratization of artificial intelligence", i.e., entrusting all its capabilities to end users who lack technological knowledge.

Unfortunately, along with the many benefits, these capabilities are now also accessible to novice hackers who want to join the "party".

For example, paid operation models and malicious tools such as Ransomware as a Service and Malware as a Service are currently available on the Dark Net for use on a monthly subscription basis, just like any legitimate service of a commercial company.

In other words, anyone can today purchase a monthly subscription to a ransom service and start attacking companies and organizations.

Hackers no longer need to be as technologically advanced as they used to be in order to cause significant damage to an organization.

The number of hackers will grow rapidly and with the help of ChatGPT their professional level, abilities and potential damage will soar and approach that of experts.

The main thing is not to give up

Throughout history, technological advancement has always raised fears, some of which turned out to be exaggerated and some of which came true.

In any case, innovations are inevitable and there is no way to put cutting-edge technology back in the bottle and cancel it.

Marketing and advertising professionals should not give up the wonderful new capabilities that technology offers them.

Obviously, the cyber industry and regulation will succeed in mitigating the malicious uses of these tools, as was the case in the past every time a new technology broke into our lives.

Reuven Barham is the VP of Marketing at Cyber ​​Saint (Cynet)

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Tags

• artificial intelligence

• Cyber

• Ransom attack

• damaged