The singer Hanan Ben Ari was chosen to be the presenter of the "El-Al" airline.
• Akum: "If you want" by Hanan Ben Ari is the most played song
The international airline is choosing for the first time a presenter to lead its advertising campaign.
Israel Hayom has learned that Ben Ari and the company have signed a one-year agreement and are expected to announce it soon.
Hanan Ben Ari, photo: Kafir Ziv
Hanan Ben Ari is one of the most successful and popular singers in Israel today, who previously refused several major campaigns.
Soon, as mentioned, we will see him in a huge campaign of the airline.
Besides Ben Ari, the airline also signed a collaboration with Asi Ezer and Lior Suchard.
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