"We'll give the final number on Sunday, but we're close" to the goal of 50 million in advertising sales, an absolute record for Sanremo, "we're on the right track".
This was reiterated by Gian Paolo Tagliavia, managing director of Rai Pubblicità, answering a question during the first official press conference of the 73rd festival, starting tomorrow.
"It's an edition that promises very well", explained Tagliavia, supported by the managers of the main sponsors of the festival, Suzuki, Plenitude, Costa Crociere and Poltronesofà.
"The math is done in the end, but we are already trying to surpass the very significant result of last year", when funding reached 42 million euros.
"Two factors helped us - added the CEO of Rai Pubblicità -: the confirmation of Amadeus,
arrived at the end of the festival, which allowed us to work in time and painstakingly on a complex event, thanks to a name that enjoys great credibility with the sponsors.
And then the overcoming of the classic sponsorship model, replaced by partnerships, which allow us to put together different activities with individual companies, avoiding a standardized approach".
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