Wow!
Baranja has learned that the negotiations with Lerer have been accelerated in recent days, and the contract to be signed with him is expected to be for a three-year time frame.
The change will be made in the coming weeks
At Network 13, another change was finally decided, the fourth in two years, in a strategic strip - the one of 19:00 in the evening, so Wala learned!
Barangay.
However, unlike previous times, this time the change was made in the background of historical record achievements for the "Constituency" program.
According to the move, the program "The Tube" with Guy Lehrer is expected to be inserted in its place - although it is considered a central anchor - perhaps the only one in prime time, which achieves decent and stable viewing figures and presents a competition to the competitor Guy Pines opposite Bekhest.
Wow!
Baranja has learned that the negotiations with Lerer have been accelerated in recent days, and the contract to be signed with him in the coming days is expected to be for a three-year time frame.
The actual change will take place in the coming weeks.
According to sources, Lerer was offered a very high sum estimated at several million shekels, with a future promise that he would be able to return to the Light Night strip if the "experiment" failed.
Guy Lerer, Ayala Hasson (photo: photo editing, Reuven Castro, Yonatan Zindel-Flash 90)
Only in the last year has Network 13 replaced three formats in the strip that is considered the most important "lead" in the evening of viewing - the one that leads the viewers to the main edition and the rest of prime time
As mentioned, only in the last year network 13 changed three formats in the strip that is considered the most important "lead" in the evening of viewing - the one that leads the viewers to the main edition and the rest of the prime time.
At the beginning of 2022, it was placed before the news" presented by Omer Yardani and Eric Weiss - a program that received extremely low viewing figures. After a few months, it was replaced by a new format - "Midd Israel" - which was attended by Avery Gilad from the morning show. However, two weeks later the format did not take off and went off the air. This time for the benefit of the new election format "electoral area" with presenters (in rotation) Ila Hasson and Raviv Drucker.
The two remained on the air even after the elections, and the program receives good viewing figures, certainly in terms of Network 13 and News 13. In fact, last night (Tuesday), the program achieved A solid 9.1% viewership and stuck to Keshet's savings program that achieved 11.3% viewership. It must be understood that this is a strip that only a few months ago was vacillating in the 2-3% viewership area.
Sturdy in the element
Officials at Network 13 rely on a thesis, which has yet to be proven, according to which "the successes of presenters who are identified with the right do indeed bring a loyal viewership - but only for the show. An audience that does not stay for the news edition afterwards."
But not only Hasson and Drucker's track is "in its element", also Lerer himself, in the Light Night track, achieves 13 nice figures for network 13, and in fact is one of the only ones on the channel that is a stable anchor against the competitor "Arab Tov with Guy Pines".
In fact, in the most important index - commercial share, and also in point victories - Lerer is considered to be the most successful slot of network 13 against Keshet 12.
A senior official in the industry with a rich record in programming, brought up the "Abari precedent" in this context and described the exchange process between the two only anchors In a channel that registers success, in essence: "You don't stop a galloping horse, so two?".
Either way, voila!
Baranja learned that among the choices faced by the management of Network 13 there were also several solutions that could have left the situation as it was, but it chose to go for the replacement.
A possible explanation for this lies in Ganram's words on Network 13 which is based on a thesis, which has not yet been proven, according to which "the successes of presenters who are identified with the right do indeed bring a loyal viewership - but only for the program. An audience that does not remain afterwards for the news release".
Network 13 believes that Lerer, with his consumer orientation and the public consensus he enjoys, will be able to produce a more "effective" mass of viewers.
An organ precedent (photo: Finney)
There is no redemption
As mentioned, even in the morning, despite the many changes, the situation of Network 13 is not alarming.
As I recall, less than a year after replacing Avri Gilad with the trio of presenters Zvika Hadar, Rotem Israel and Miri Michaeli, the management of Network 13 decided to replace them with Geula Even.
The move was met with quite a bit of criticism, both due to the frenzy and the lack of "breathing time" needed in building viewing habits, and for the waste of funds (as published in Vala! Baranja, the move involved the continued payment of millions to Hadar and the presenters. In addition to those paid to Avery Gilad for "sitting at home").
However, in the test of the result, as of now, Even, which is hovering at 2-2.5%, brings lower data than all of its predecessors, while opposite - Keshet's morning news with Raskin's idiom is only rising and soaring.
Network 13 responded: "The idea is being examined, but nothing is closed yet. When there is something to announce - we will announce it."
Barangay
news
Tags
Ayla Hasson
Guy Lerer
News 13
