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"In the same category as China": the legal coup causes Israel branding damage - voila! Marketing and digital

2023-02-09T17:26:54.678Z


While economists around the world are warning of the devastating consequences of the legal coup, around the prime minister they are embarking on an aggressive campaign of trampling competitors and mind engineering.


Demonstrators protest against the changes in the judicial system, Tel Aviv.

February 4, 2023 (Roni Knafo)

The legal coup led by the prime minister accused of crimes is doing real branding damage to Israel and even now, even before it was approved by the Knesset, it is succeeding in undermining the foundations that have been built here for decades with so much effort.

Israel's magnificent high-tech industry, our national pride, which relies heavily on foreign investment, is already forced to face the reality of economic taps being shut off and investors getting cold feet.



According to Tobias Judin, head of the international section at the Norwegian Data Protection Authority, Israel risks In revoking its green status in the European Union if it cannot prove that Israeli judges will meet the European standard of sufficient independence, maintain the human right to data protection, and ensure that no one can overturn the decisions of judges. Failure to meet these conditions means that Israel will enter the category of countries that cannot be transferred to Free data from Europe, alongside other dictatorships such as China, Iran and North Korea.



Meanwhile, the international investment banks JP Morgan and Goldman Sacks warned this week that the legal coup could lead to a downgrade of Israel's credit rating.

The practical meaning of this is the closing of the money taps on the part of Europe and the rest of the world and damage to Israel's commercial cooperation in the international arena.

All of this does not look good, but it does not prevent the government from continuing on its way and trampling on the institutions of law along the way, when it focuses on obscuring and twisting the facts before the public and the media.

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Government sponsored marketing manipulation

Just last week, Netanyahu uploaded a video in which he boasted that JP Morgan allegedly supports the reform, relying on the reference of a junior analyst who does not represent the company's position, in an attempt to present a strong economy and communicate the justified concerns.

In marketing, this is called reframing - taking a subject out of context in order to emphasize a relative advantage.



But there is nothing optimistic about the bank's warning.

She talks about the negative impact the legal coup will have, if it passes, on overseas investors.

The British Investment Bank is also talking about it.

In fact, over 300 economists, including the Governor of the Bank of Israel, signed a warning that the legal coup would collapse the economy, damage the credit rating, drive away investors, and cause many other negative consequences.



Teds Gadminas, an economist at investment bank Goldman Sacks, wrote last week that "all market participants have expressed concern about domestic political uncertainty, which could weigh on sentiment and leave the currency exposed. Specifically, the controversial judicial reform has led to strikes in major urban areas and raised concerns among business leaders ".



World leaders are starting to wake up and not just whisper in private rooms.

A headline in the French newspaper LE MOND that was published during Netanyahu's official visit to Paris quoted Macron as expressing fear of the legal coup in Israel to his associates: "If this reform goes through as it is, Paris will be forced to conclude that Israel has broken away from the concept of democracy shared by both countries, France and Israel."



Basically, Macron put a dictatorial standard on the reform.

If it is implemented, it means that Israel has broken away from the concept of democracy, and has become a dictatorship.

But as always, Netanyahu's mouthpieces broadcast business as usual, do not talk about Macron's criticism and publish this photo in which Netanyahu and Macron are seen embracing:

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Netanyahu's campaign

In view of the criticism, political and economic officials from Netanyahu's circle say that Macron does not understand the details, the economists have not read the bill, JP Morgan and the British investment bank do not know everything, they are not familiar with the details.

Netanyahu's lies continue to be exposed, also in the economic field.



Just before it is too late, Netanyahu embarks on an aggressive campaign aimed at promoting legislation that will save him from punishment for the crimes of bribery, fraud and breach of trust attributed to him, and in order to continue to hold onto the enormous power he has accumulated, he is speeding towards an illegal coup d'état when he violates all the basic rules of The State of Israel - a Jewish and democratic state - was built on their basis, using lies and propaganda, threatening the gatekeepers of democracy, led by the ombudsman, failing to comply with the conflict of interest settlement to which he is obligated by law, and taking dramatic steps to extricate himself from the law.



Any reasonable government would have long ago said stop-turn-off-confirm, but from the second this government entered the Knesset, it rushes towards trampling the justice system in a way that will serve all parts of the government: right-wing extremists will be able to expropriate Palestinian lands, the ultra-Orthodox will receive an exemption from equal burden, and criminals, convicted or Accused, will continue to hold key positions, appoint their associates, and hold the state by the balls.

Recruitment of brand ambassadors

In marketing terms, the coalition agreements were conducted using the personalization method.

Each of the heads of the coalition was built a package of services and benefits customized to the needs of the sector he represents.

In return, the heads of the coalition became ambassadors of the brand called Bibi.

The main problem - the brand did not take into account the matter of ROI.

The question arises, how much more, apart from democracy, will the heads of the coalition have to sacrifice on the backs of all of us, in order to fulfill their part in the deal?



And how can one not mention the spins on the outline of the talks on behalf of the president.

Don't be confused for a moment: no one will be satisfied with a semi-dictatorship, and no one is authorized to conduct such negotiations on behalf of the public, the overwhelming majority of which supports democracy. Above all, the outline of the negotiations is intended to break up the protest and put it to sleep, when the president serves Netanyahu and acts on his behalf. This is how the authority was actually mobilized The highest in the country besides the Prime Minister in favor of the reform, in what is known in the professional language as "influencer marketing".

Establishment of authority and elimination of competition

If the superseding clause is approved, the Knesset will be able to overturn the invalidity of a law by the court with a majority of 61 members.

In addition, Justice Minister Levin wants to cancel the "probability ground" - the same ground for which prosecutor Gali Baharv Miara rejected the appointment of Shas chairman Aryeh Deri as minister. This means that illegal laws can be passed



. unlimited power and to be satisfied with the decision of the majority as a single decision-making rule," said the ombudsman, a professional who serves the public interest and is not a political figure, who is currently facing an unprecedented attack and threats have already been issued by Levin's associates to fire her.

According to her, "Unlimited governmental power is a sure recipe for harming human rights and good governance. Regime changes should be made in a balanced and orderly process while forming a broad consensus."



The Legal Advisor of the Constitution Committee, Gur Blei, from the Knesset's legal advice, published an opinion on Friday according to which if the legal coup is approved by the Knesset, it should only be applied from the next Knesset and not immediately.

He published the document ahead of the debates on the reform that continue today (Sunday) in the Constitution Committee.



In response, the coalition attacks and incites against the legal advisory institution to the government as part of the legislative blitz, while waving the election results as if they were a reference that the will of the people is a dictatorship.



No one explained to the public that in these elections they are voting between democracy and dictatorship.

They hid the details and dulled the message and now they are trying to say that this is what the public chose.

But when Simcha Rothman submits bills without consulting the ombudsman, presides over the discussions with rapacity, and kicks the opposition out of the room, it's not legislation, it's regime change.



In the meantime, all the conduct shows that in practice, the coalition is already acting as a dictatorship, and this is only a hint of what will happen if it succeeds in the legal coup.

Netanyahu, as usual, works through the bureaucratic channels and sends a letter to the judges of the High Court so that they give him two weeks to respond. Deri continues to hold professional meetings at his home and promote anti-democratic laws as if he is ministering despite the stigma on his head, and in front of all this stands broad civil opposition and what appears to be the beginning of a clash between The authorities: the judicial system and the coalition, the gatekeepers and the public, who take to the streets en masse.

When the campaign fails, it's time to go home

There is no doubt that Netanyahu excels at marketing, but in the current situation, all the tweets and tiktoks in the world will not be able to cover the injustice that this man has done and continues to do to the country.



In the entire history of the State of Israel, there has never been such a broad coalition that agrees on one thing: heads of business, economists, banks, universities and academic staff, brides and grooms of the Israel Defense Forces Award, doctors, permanent officers, reservists, lawyers, entrepreneurs, senior managers in high-tech and industry, Engineers, farmers, parents, students, religious and secular, right-wing, left-wing and centrist, Jews and non-Jews, and the protest is only growing.



For the first time, many companies and organizations in the economy are taking a stand and speaking out against the government's moves.

The high-tech workers' protest headquarters stated that "the coup is the greatest danger to Israeli high-tech. Without independent courts, there will be no innovation, no creativity, no investors, and no international companies that to date have chosen to establish development centers here."



In a petition on behalf of the Agrifood-Tech community, which has turned Israel into a magnet for investments and collaborations with the world's largest food companies, created thousands of jobs, attracted foreign investments amounting to billions of dollars and positioned Israel as a central global focus of one of the industries of the future, it is written:



"The FoodTech community opposes harming the independence of the judicial system, and Israel's democratic character. We fear the far-reaching effects of implementing the government's plans for a fundamental change in the legal system on Israel's economy in general and the agrifood-tech industry in particular. The desire of foreign investors to invest in a country without an independent and robust judicial system will be dramatically harmed. In addition, the ability of young and promising companies to cooperate with the global food giants will be questionable."

When hi-tech becomes a political thing

While there is broad agreement against the legal reform, there are those who blame the protest: "Instead of fighting the situation that has arisen in the global economy and trying to improve the situation, we are making it worse," says attorney Daniel Demboritz, who accompanies startups in the tech world. And that includes investors, entrepreneurs, very interesting startups, and lawyers in the business sector, who just decide to shoot Ngamesh.

It's not that I don't understand where they're coming from, but from here to producing hysteria that turns on the lights in the rest of the world, it's a bit of a stretch.

If the legal reform really changes things, and in 4 years there will be elections and a left-wing government will be formed, they will be able to appoint any judges they want.

Is this the end of the world?"



Well, when 185 law lecturers, members of senior faculty at institutions of higher education throughout the country, sign a declaration of opinion against the legal coup promoted by the government, this says Darshani.

In a statement published on their behalf, it is stated: "We are strongly opposed to the transformation that the government wants to make in the system of the regime in Israel, under the guise of 'reforms'. The appointment of judges by the coalition alone, the almost complete abolition of judicial review, the abolition of the institution of legal advisers as gatekeepers, damage to the free media - all these mean There will be no independent judicial system in Israel, there will be no separation of powers and there will be no rule of law. There is no democracy in the world that exists in such a way. The set of proposals is shocking and dangerous, and will result in a severe violation of human and civil rights in Israel, and the loss of the country's democratic structure."



Meanwhile, every day more groups are added to the protest, more petitions, more organizations and more centers where demonstrations are opened.

Last night, 30 protest centers were set up across the country, some of them in well-known Likud strongholds such as Beit Shemesh and Ashdod, and there, too, thousands of people took to the streets in the rain to say: We didn't give this a mandate. Israelis abroad also staged demonstrations in 22 centers around the world.



"The State of Israel is in a leadership and political crisis the likes of which we have not known since the declaration of independence. Many citizens are anxious about the future of the country. Majority rule is not the tyranny of the majority, the legislative initiative is a regime coup," accused former Defense Minister Moshe (Bogie) Ya'alon.

"The government is criminal and illegal. A black flag flies over it. Israeli society is reaching a crisis after a process of incitement, incitement and division, I have no doubt that it was done intentionally by those who got personally involved and built support for it on the basis of a false and dangerous poison machine. I call on the organizations to allow go on strike".

How do we proceed from here?

It is inevitable that Netanyahu will go to the fortresses.

The campaign failed, the people were not convinced and the world condemned the reform.

It's time for the prime minister to get off the chair and do a deep soul-searching with himself until the verdict is reached.

The branding damage that has already been done to the startup nation, as well as the damage of the bribery, fraud and breach of trust, the takeover of the media, the secret trade in submarines, the sale of gas reserves to tycoons, and the rest of this man's crimes, will take years to fix, but the first step is to get him out of the game and better who was behind bars.

  • Marketing and digital

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Tags

  • Judicial system

  • Prime Minister

  • Benjamin Netanyahu

  • Rival Levin

  • Waves in Harv Miara

  • JP Morgan

  • Goldman Sachs

  • protest

Source: walla

All news articles on 2023-02-09

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