It's the latest
foodie
obsession .
After the
cronut
and the
New York Roll
, a new product derived from the croissant is all the rage on the culinary scene in the Big Apple: mini cereal croissants.
A creation sold at the exorbitant price of 50 dollars a box.
Taken over and marketed by the Frenchman Gautier Coiffard of the bakery and pastry shop L' appartement 4F (1), located in Brooklyn, this trend seems to appeal to Americans as much as annoy them.
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Small croissants, big job
In front of the 4F apartment sign, dozens of New Yorkers patiently line up every day.
Some go there at dawn.
At stake ?
Traditional French pastries and pastries, as well as mini cereal croissants.
Here, the French gastronomic emblem is Americanized and tasted in a miniature version, bathed in milk.
If the concept seems very simple, the creator Gautier Coiffard ensures a large-scale technical work: "Each minicroissant is shaped by hand before being dipped in a syrup infused with cinnamon, then dehydrated", explains the baker on his site. .
Moreover, like a classic croissant, the dough requires more than two days of preparation.
A meticulous work that could explain the salty bill of 50 dollars (46,
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Mixed reviews
On TikTok, Internet users are annoyed by the excessive price of this new fad: "Cool, but for 50 dollars you can keep your cereal", "I was going to buy some until I saw the price", "50 dollars??
Buy croissant dough, cut it, add sugar, cinnamon and you will have the same result for 5 dollars”.
If some are offended, the concept still appeals to a majority of Internet users.
On TikTok, under the hashtag #croissantcereal which has 15.9 million views, we discover a hundred recipes to reproduce the trend at home.
Even the most followed chef in France, Diego Alary, played the game last June, making a recipe for mini cocoa croissants.
The recipe for mini cereal croissants
For two bowls of mini cereal croissants:
1 puff pastry
icing sugar
Cinnamon powder
1 egg yolk
Steps :
Roll out the puff pastry
Cut the puff pastry into strips
Along the length of the strips, cut out triangles
Roll each triangle from base to tip
Arrange the mini croissants on a baking sheet lined with parchment paper
Brush the croissants with egg yolk
Sprinkle the mini croissants with icing sugar and cinnamon
Bake until golden brown
Serve in a bowl with milk.
It is quite possible to decorate the minicroissants with chocolate, almonds or to taste them plain.
(1) The 4F Apartment, 115 Montague St, Brooklyn, NY 11201, USA.
Tel: +1.347.599.0006.