The Limited Times

Now you can see non-English news...

“Mini cereal croissants”: the food trend that sells for $50 a box in New York

2023-02-09T18:32:55.445Z


In New York, the emblematic French viennoiserie is reinvented in a miniature version to be transformed into cereals, sold at a price of 46 euros per box.


It's the latest

foodie

obsession .

After the

cronut

and the

New York Roll

, a new product derived from the croissant is all the rage on the culinary scene in the Big Apple: mini cereal croissants.

A creation sold at the exorbitant price of 50 dollars a box.

Taken over and marketed by the Frenchman Gautier Coiffard of the bakery and pastry shop L' appartement 4F (1), located in Brooklyn, this trend seems to appeal to Americans as much as annoy them.

To discover

  • Recipes, tips, chef's secrets... Download the Le Figaro Cuisine app

Small croissants, big job

In front of the 4F apartment sign, dozens of New Yorkers patiently line up every day.

Some go there at dawn.

At stake ?

Traditional French pastries and pastries, as well as mini cereal croissants.

Here, the French gastronomic emblem is Americanized and tasted in a miniature version, bathed in milk.

If the concept seems very simple, the creator Gautier Coiffard ensures a large-scale technical work: "Each minicroissant is shaped by hand before being dipped in a syrup infused with cinnamon, then dehydrated", explains the baker on his site. .

Moreover, like a classic croissant, the dough requires more than two days of preparation.

A meticulous work that could explain the salty bill of 50 dollars (46,

In video, seven unsuspected foods that can swell the belly

Mixed reviews

On TikTok, Internet users are annoyed by the excessive price of this new fad: "Cool, but for 50 dollars you can keep your cereal", "I was going to buy some until I saw the price", "50 dollars??

Buy croissant dough, cut it, add sugar, cinnamon and you will have the same result for 5 dollars”.

If some are offended, the concept still appeals to a majority of Internet users.

On TikTok, under the hashtag #croissantcereal which has 15.9 million views, we discover a hundred recipes to reproduce the trend at home.

Even the most followed chef in France, Diego Alary, played the game last June, making a recipe for mini cocoa croissants.

The recipe for mini cereal croissants

For two bowls of mini cereal croissants:

  • 1 puff pastry

  • icing sugar

  • Cinnamon powder

  • 1 egg yolk

Steps :

  • Roll out the puff pastry

  • Cut the puff pastry into strips

  • Along the length of the strips, cut out triangles

  • Roll each triangle from base to tip

  • Arrange the mini croissants on a baking sheet lined with parchment paper

  • Brush the croissants with egg yolk

  • Sprinkle the mini croissants with icing sugar and cinnamon

  • Bake until golden brown

  • Serve in a bowl with milk.

It is quite possible to decorate the minicroissants with chocolate, almonds or to taste them plain.

(1) The 4F Apartment, 115 Montague St, Brooklyn, NY 11201, USA.

Tel: +1.347.599.0006.

Source: lefigaro

All news articles on 2023-02-09

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.