It's a one-minute Road Safety communication clip that seems at first glance quite innocuous.
A man with an earring and a tattoo on his neck (assumed to be the prototype of the deconstructed male in the head of the Home Office) hugs his newborn son.
He expresses his joy at being a father and addresses his offspring with a lyrical tirade,
“write the man you want to be”.
All the possibilities seem open to the infant, but a typical profile is nevertheless suggested:
“A man who cries, a man who knows how to have a heart.
Paint your nails, draw your body, my son.”
There, we stop, a little taken aback: but what relationship can there be between nail polish and road safety?
This final sentence, displayed on the screen, comes to enlighten us:
“On the road, eight out of ten deaths are men.”
Read also“Why “deconstruction” has become an intellectual impasse”
Drenched in the presuppositions of gender theory, communicators believe that between stereotypes of masculinity and conduct...
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