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For Jacobs, a T-shirt isn't just a T-shirt, it's a political statement;
a call to legalize gay marriage.
A perfume is not just a perfume, it is a protest against outdated beauty standards.
Next, ELLE UK caught up with fashion's most famous multi-hyphenate writer to talk about non-binary beauty, her latest fragrance launch 'Perfect' and the importance of owning your truth...
As a style icon, how would you describe your taste in fragrances?
"My relationship with fragrance is so personal: it has no rhyme or reason, it's just that day, that moment, you smell something and it's what you want. What's most unusual about my taste in scents is that I love things with notes of pepper I usually love spicy fragrances but I love them in food too I think people are either salt or pepper and I am definitely a pepper person I don't like salty things even in tea, i love spicy and woody teas.
What smells make you nostalgic?
“When I think of the smells I loved as a kid, it's fresh flowers, baking, vanilla, and oddly enough, I also loved dry cleaning fluid.
You know how some people like the smell of gasoline?
I loved the smell of the dry cleaners, when you walked by and there was that smell of the dry cleaners.
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What perfumes impacted you as a boy?
"I had a cousin named Deanie and she wore a perfume called 'Bandit', it was a scent from the 1960s. I couldn't tell you what it smelled like, but I could tell you what the box and bottle looked like. At one point, my mom wore a Geoffrey Beene fragrance called "Red" and again I wasn't so interested in how it smelled but I thought it was a good name for a fragrance.
“It's the storytelling that appeals to me.
The same with fashion and music.
I loved the way punks looked before I heard the Sex Pistols: I was seduced by fashion and then I met music.
With the perfume, I was seduced by the bottle and then I understood the fragrance.'
Your own perfume is called 'Perfect', what does that word mean to you?
'The wonderful thing about 'Perfect' is that it allows everything.
In my heart and mind embodies everything.
There is nothing wrong, everything is perfect just the way it is.
My friend once won an award and she said, "Well, I'm the best I can be, imagine if I came in second."
I'm not a perfumer, I'm not a nose, I don't claim to know anything about all that, but I like to tell stories and I like to create objects, so my part of creating the perfume is perfect for me.
This is not a play on words!'
Lila Moss stars in the campaign, does it sum up 'perfection'?
“Philosophically, when we started talking about the campaign, it was very important to me that there was no particular campaign star;
I didn't want to go down that cliché path of having a fragrance face.
We were talking to Lila Moss and she was going to be part of the cast of the campaign.
I remember Lila's mom and dad (Kate Moss and Jefferson Hack) were a little worried about their teenage daughter being part of a campaign where she stood for perfection, so I said, "It's not perfect, it's perfect the way I am." ".
Once they understood, everything was fine.
You were candid about cosmetic surgeries. How does that relate to your philosophy of perfection?
I prefer to be as honest and direct as possible because it helps me to live a better life.
I don't want secrets and I don't want shame in my life, so I revealed my truth myself.
It makes me feel better, but also when other people decide to talk nonsense, I think "they can't say anything that I didn't say myself".
How did beauty standards progress in your designer days?
“I think beauty is less binary now.
I think now, more than ever, that there's a little more room for ideas that are less mainstream than the standards people used to insist on.
There's a new, younger generation of people who care less about the traditional "Barbie" idea of beauty.
Via ELLEUK
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