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The popular exporter model

2023-02-11T10:03:56.600Z


The export record of the largest national beer company is yet another milestone in the popular export model.


A piece of information released this week adds a lot of substance to the historic debate on development models.

To the point: Cervecería y Maltería Quilmes reported that it increased its exports by 50% in 2022. The company made exports for 421 million dollars and far exceeded those of 2021, which had been 282 million dollars, reaching its

historical record

.

And here comes the interesting.

The company's agribusiness division, which includes both barley and malt, accounted for almost 95% of the company's exports.

The remaining percentage corresponds mainly to beer exports, including Cerveza Quilmes, the company's flagship brand, which is present in more than 15 countries around the world.

Some will recklessly speak of "primarization."

That you have to export “added value” and “with a brand”.

Of course, it is a way.

But

it is necessary to value all the links of a competitive chain

.

The beer industry in Argentina is represented by a large value chain that involves more than 130,000 people and goes from the field to the bottle.

But

the number, when exporting, is set by barley and malt

.

In recent years, Argentina has managed to strengthen its participation at the regional level, positioning itself as the main supplier of barley and malt in South America.

And thus, it becomes

one of the 10 main export complexes in the country.

"This result is only possible thanks to the commitment and joint work with the producers, which allows us to have an excellent quality barley, recognized worldwide: 1 out of every 4

beers that the company produces in the world is with barley from the Province. from Buenos Aires

”.

Martin Ticinese, president of the company, says so.

"Our agro-brewery complex allows us to generate important income for the country and we are proud of the results of the last year."

There are more than 1,100 barley producers involved in the implementation of good agronomic practices, seeking the well-being of the soil and biodiversity, increasing carbon capture and making water consumption more efficient.

What the world is looking for.

The barley is transformed into malt in its two Malting Plants in the Province of Buenos Aires, one in Tres Arroyos and another in Puán.

Courteous does not take away courage...

As for beer, the company exported 37% more volume than the previous year

, mainly because beer exports to Uruguay grew.

Its flagship brand, Quilmes, is found in 15 countries, including the United States, Brazil, France, Japan, Germany, Australia, Mexico;

and, to a lesser extent, Cerveza Patagonia, Stella Artois, Budweiser, Corona and Goose Island to Chile, Mexico, Paraguay, Uruguay and Peru.

But it also exported beer caps to Paraguay, Uruguay, Chile and Bolivia.

These tapas are made in Coroplas, located in the city of Quilmes.

This is how the chains are integrated.

When Bunge sold Molinos Rio de la Plata 23 years ago to concentrate on the business of exporting basic products, such as soybeans, corn, wheat, etc., many spoke of “primarization”.

Nothing to see.

The company consolidated its presence in the international market and participated in the spectacular growth of the soybean chain.

From soy to oil, from oil to biodiesel.

The Pérez Companc family, which bought Molinos, divided it into two: the food companies that operate mainly in the domestic market, and Molinos Agro, also specialized in commodity exports.

That many times they are confused with products without added value.

Wheat, corn, soybeans are the way to export the chemical industry, fertilizers (which is Vaca Muerta with added value), genetics, steel

turned into farm machinery.

And trucks that swallow themselves in the management of the agricultural process.

It is the popular model exporter of Pablo Gerchunoff and Roy Hora.

look too

God created the world, but the Netherlands was made by Dutch engineers

Beer export record: Quilmes is taken in London pubs

Source: clarin

All news articles on 2023-02-11

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