Via e-commerce China transforms the red date into an international product

The Shaanxi province in Northwest China has historically been one of the poorest in the People's Republic, but one of its characteristics is that it is the birthplace of the

in traditional Chinese medicine. Chinese civilization, where it arose more than 3,000 years ago.

The health benefits of the red date are notorious.

The vitamin C content of this ancient fruit is 20 times higher than that of other products such as oranges or grapefruit;

and among its properties are

In Qinjiang County, Shaanxi Province,

are planted , and it is one of the traditional centers of this activity.

For a long time these fruits were sold as primary products, and their prices were usually declining due to intense competition with other fruit and vegetable goods.

The policy that is underway in Chinese agriculture after having eradicated extreme poverty in 2020, is not intended to increase production, but to

;

and in it, the large digital platforms of the People's Republic collaborate, and on a large scale, in the first place Ali Baba, specialized in the development of Internet commerce (“e-commerce”).

Therefore, the Ali Baba Foundation sent a highly specialized team in

to Qianjiang County to promote its revitalization and the improvement of its living conditions around the industry of the red date, the fruit of immortality " .

What Ali baba did was use his own "e-commerce" platforms, and according to the farmers in the area and the local authorities, he transformed the fruit into a drink, which implied

” with a clearly individualized

.

The result was that since October 2022 Ali baba platforms have received more than 200,000 orders for the “tree of life” snack per month;

and thus this historical fruit arising from the ancient culture of the celestial Empire, has allowed the farmers of Shaanxi County to triple their income in this period, with a view to a new multiplication in the course of 2023, with a notable expansion of prosperity

Gianjiang Province has established a special fund to promote the development of the red date through Internet Commerce, including the creation of

throughout the production chain and distribution;

and at the same time it subsidizes “delivery” services to the extent that they tend to be digitized to acquire an “express” character.

All this is possible because digital education is an intensive part of primary education.

Last year the agricultural products that were marketed via "e-commerce" in China grew +2.8% annually, and reached a value of US$ 60.520 million;

and the fundamental deployment of this activity occurred in the sectors previously submerged in poverty of the People's Republic, with the Northeast and Center regions expanding +13.2% and +8.7% annually, respectively.

The People's Republic has created more than 100 "e-commerce" pilot parks in the last 10 years, and is preparing to double them in the next 5 with the aim of

of Chinese products in a qualitative leap.

the world and within the country.

The companies that process their sales through these pilot parks have built 6 distribution platforms in Asia, Europe, North America, and Oceania with highly refrigerated and digitized system facilities that cover an area of ​​more than 230,000 square meters.

These platforms offer marketing services, as well as transactional advice in finance and logistics, all accompanied by "Delivery" systems of international scope.

The history of modern China is the synthesis of its traditional culture (such as red dates) and the most advanced technologies of the 21st century, in a preview of what the reappearance of the Middle Kingdom means with its 5,000-year history in the mid-2050s. .

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