"Rami Levy Sycamore Marketing" is moving up a gear in regards to branding and strengthening the private brand online, after the network recruited three presenters whose names and signatures will appear on hundreds of products of the private brand: the gastronomist Michal Ansky, Israel's fitness priestess Sher Fitness and popular cook and food blogger Ron Yohananov.
Ron Yohananov (photo: Morg Bitten)
"Rami Levy's private brand reinvents itself every time, always reinvents itself and always generates interest," noted Itzik Cohen, director of marketing and advertising on the network.
"Here is a winning combination of quality products at the cheapest prices in the country - at Rami Levy prices. The chain that maintains the cheapest basket at a time when everything around is getting more expensive has identified an opportunity to provide consumers with quality product series under its broad private label. It is important to note that the combination of private label products in the shopping cart can to bring savings of tens of percent".
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In the Rami Levy Sycame Marketing network, they decided to choose three as presenters of the private brand due to the expertise of each in their field;
"We chose three experts, each in his/her own field, because we were looking for the value for the end consumer, with the aim of making quality and premium products accessible to customers at Rami Levy's prices," added Cohen.
"They were involved in the process from beginning to end - they tasted the recipes, expressed an opinion and experimented. If there was a product they didn't like, it simply didn't go in. Their involvement in the process was very important to them. This is just the opening shot and there will be more products later, which of course can be purchased Also on our website."
@ramilevy_official In between the day of filming in preparation for the launch of the exclusive series, we caught up with Michal Ansky for some interesting questions?
#رميلوي #كونيحكمكونيرميلوي #Michelansky ♬ original sound - Rami Levy Sycamore Marketing
From Italy, through home cooking to healthy nutrition for athletes
Michal Ansky, a gastronomist and an expert in Italian cuisine, signs the premium products, gourmet cuisine and products based on the purity of Italian cuisine.
"Michel Ansky is associated with Italian cuisine, so we decided to make a series of products with it about the purity of the beloved cuisine," Cohen noted.
"In the Anski series you can find fresh pastas, various flours, tortellini, doughs, sauces, breads and more."
@ramilevy_official
We also caught the fitness minister in between filming to ask 20 questions that we had to know the answer to... come see ✌?
♬ original sound - Rami Levy Sycamore Marketing
The fitness priestess Sher Fitness has signed a product line related to a healthy lifestyle and quality of life.
"We wanted to get out of the box with her," explains Cohen.
"So we created one-of-a-kind products that are perfectly suited to people who combine a healthy diet with a sporty lifestyle, such as soups with a protein cube, shakes with acai tablets and other products with high nutritional value."
Sher Fitness (Photo: Moorg Bitten)
Michal Ansky (Photo: Moorg Bitan)
@ramilevy_official
We really didn't give up on Ron Yohananov and caught him for a short chat in the middle of a day of photography :) 20 questions you must hear the answers to??
♬ original sound - Rami Levy Sycamore Marketing
Ron Yohananov, the leading chef and food blogger in Israel with hundreds of thousands of followers on social networks, has also signed a wide range of products that includes, among other things, seasoned rice series, a series of special spices, sauces, flours, mixes for sweet and savory pastries, milk, pots, pans and more.
The goal: to continue to lead the trend towards smart buying
Rami Levy's private label was launched in 2015, and today over 2,000 products are marketed under the private label in all categories, the price of which is tens of percent cheaper compared to similar products, while in many cases the quality even exceeds the known brands.
"In the coming years, the chain will strengthen the private brand, further increase the number of products and continue to lead the trend towards smart buying - very high quality products at our prices," noted Rami Levy on the subject.
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