It is known that the
Super Bowl
is the most anticipated event for lovers of American Football, but also for
advertising in the world
, which bets on celebrities.
With almost
200 million viewers
in front of the television screen and the countless interactions they can generate on social networks, brands are guaranteed success.
And the NFL final that
consecrated the Kansas City Chiefs champion against
the Philadelphia Eagles was no exception.
For this 2023 edition of the event, Super Bowl LVII held yesterday, Sunday, February 12, the firms bet to also generate impact and empathy for Hollywood figures such as
Ben Affleck, Sylvester Stallone, Bradley Cooper, Steve Martin and Jack Harlow and Elton John .
In terms of numbers, the cost of advertising space increased significantly and the firms that wanted their 30 seconds during the broadcast had to
pay between 6 and 7 million dollars
, according to information from
Variety and Forbes
.
Philadelphia Eagles' James Bradberry (24) holds off Kansas City Chiefs' JuJu Smith-Schuster (9) during the fourth quarter of Super Bowl LVII.
Photo: AFP
Here are some of the
most outstanding commercials
that delighted the public that enjoyed the sporting event.
Ben Affleck (Dunkin' Donuts)
With the return of the DC Universe,
Ben Affleck
again flooded the networks beyond his link with JLo.
During Super Bowl LVII, the iconic American actor starred in two specials, for his appearance as Batman in the Flash trailer and for his
commercial with Dunkin' Donuts, where he is seen taking an order
.
Bradley Cooper and his mother (T-Mobile)
Bradley Cooper and his mother, Gloria Campano,
starred in T-Mobile's latest Super Bowl commercial.
The 48-year-old actor, nominated eight times for the Oscars, approaches his mother to promote the
5G services of the cell phone company.
Sylvester Stallone (Paramount)
Paramount+ announced ahead of the Super Bowl that it would use actor
Sylvester Stallone
to promote Paramount's Global streaming service
Paramount+,
where he stars in the series Tulsa King.
The face of whoever could in the skin of
Rocky and Rambo
appears carved into a mountain, speaks with his classic tone and even appears hanging in a scary scene.
Jack Harlow with Elton John (Doritos)
Doritos also joined the advertising campaign for Super Bowl 2023 with the commercial titled "Jack's new angle".
The ad follows the story of
rapper Jack Harlow
, who is running out of ideas to compose his next big hit.
But suddenly the inspiration comes to him thanks to the triangular potatoes.
And at the end of the Doritos ad,
the iconic Elton John appears
and takes Jack Harlow's award for awe.
Steve Martin (Pepsi)
Steve Martin
as a lone protagonist was one of the figures in the two ads that
Pepsi Zero Sugar
had during Super Bowl LVII.
In the second he is accompanied by Ben Stiller, both ask themselves
"great acting or great flavor?"
and ask viewers to try the well-known low-sugar soda.
look also
Superbowl LVII: the shocking show of pregnant Rihanna at halftime of the grand finale between Kansas City Chiefs and Philadelphia Eagles
Super Bowl LVII: Kansas City Chiefs ran from behind to Philadelphia Eagles, but Mahomes dressed as a hero and is champion again
