The insurance agent who took his business one step further - voila! small businesses

In recent years, more and more professionals have realized that it is no longer possible to stand still.

In 2023, it's time to move forward, and make the right adjustment to the new world.

This is exactly what Sharon Byron, an independent insurance agent, decided to do.

He leveraged his great love for videos for the benefit of the business, learned the digital world on his own, became, apart from an insurance agent, also a quite successful content person and along the way discovered how creative he is.

Ron, tell us a little about yourself.

"I live in Ra'anana and have been in the profession for ten years after previously working in the financial world."

"In the beginning I worked by word of mouth and through personal acquaintance, but at some point I wanted to expand my circle of clients and recruit new clients."

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A post shared by Ron Byron (@ron_biron_insurance_agent)

Why did you feel the need to advertise digitally as well?

"The need for digital advertising began during the Corona period - I had to move all my meetings to Zoom or to the phone. My entire working method changed and a new channel of communication with clients opened up to me, and I realized that I could expand the geographic circle to clients throughout the country and not necessarily those who are in my city."

"In the beginning it was difficult for me not to meet face to face because in the insurance world you have to develop relationships of closeness and trust with the client. You have to impress in order to build a long-term relationship. When I started doing the Zoom meetings I realized that there is an opportunity here; I am less geographically limited and can reach every client in every The state. I just recently added a customer from Beit Shan to the insurance."

@ronbiron Saving for retirement - one of our most important savings channels.

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#פנסיה #טפשון #אחטעביטוח ♬ original sound - Ron Byron Insurance Agent

How does digital advertising work for your business?

"When I realized that I could reach every customer anywhere, I decided to invest in digital advertising. Bezeq gave me a good package at an affordable price that includes the flow of leads at a daily level. I am with them in an advertising package that includes a Facebook page and promotion on the B144 website. The closeness I once created face to face, I I create now through videos and tips that I upload on Facebook."

"On Facebook, I post tips about insurance or videos that explain to my followers how to better understand what they have, what they don't have, and what they need in the worlds of insurance. From my experience as an insurance agent, I know people's needs and pain points and can give them information and added value that will guide them in the world of The pension, the health insurance and life insurance. Sometimes a tip from someone who understands how things work can be really fateful. I give informative and non-marketing information and as soon as a person connects to my messages and my tips, he wants me as his agent."

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A post shared by Ron Byron (@ron_biron_insurance_agent)

Give an example of the videos you upload.

"For example, one of the things that customers tell me is that they don't know what insurances they have, so I uploaded a video that explains how to find out independently about the existing insurances without using the services of an agent. Regarding pensions - I uploaded a video that explains what needs to be checked when starting and ending a job."

"People must become more involved in their pension savings and not take it for granted. This is one of the most important decisions. Also, in my opinion, a business cannot exist today without advertising. The current generation is very exposed to the digital worlds, so it is a must in my eyes."

In collaboration with B144

• small businesses

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• b144