Tobacco for heating, electronic cigarettes: too much illicit advertising at points of sale

New products such as heated tobacco or electronic cigarettes, in particular disposable ones, are the subject of strong promotion, most often illicit, at tobacconists and in vaping shops, worries an anti-tobacco association. .

In France, the ban on "

" is "

", estimates the National Committee against Tobacco (CNCT) at the end of a study based on mystery visits carried out by a independent institute with a representative national sample of tobacco shops and vaping stores, from June 21 to July 29, 2021.

But this is not the case for new tobacco and nicotine products, according to the association: the heated tobacco of the tobacco company Philip Morris, Iqos, is "massively

": near a tobacconist visited (47%) was "

".

And "

" electronic cigarettes "

", according to the CNCT, as are 72% of vaping shops inspected.

Since January 2016, tobacco advertising has been banned in tobacconists - who have a monopoly on its sale -, while that for vaping products, highly regulated, is limited to the affixing of a poster in the store. , not visible from the outside.

The multiplication of aromas, a "phishing of young consumers"

For the CNCT, these levels of infringement “

”.

A situation that is all the more worrying as with "

", continues the association.

As for the Internet, disposable electronic cigarettes are promoted there by influencers "

", praised for their varied flavors and their low price, which tends to "

" and to "

" nicotine use, she says.

For Professor Yves Martinet, president of the CNCT, “

”.

Read alsoThe “puff”, this disposable electronic cigarette, is shaking up the vape market

The CNCT calls for "

" and better supervision of the sale of new products such as nicotine sachets, "

.