Valentine's Day, a simple commercial holiday?
One thing is certain, it is that when the scent of love begins to float in the air, celebrated this Tuesday, some professionals rub their hands.
A bouquet of roses, a good restaurant for two, a pretty jewel as a gift, some traditions seem immutable.
"
Valentine's Day still works just as well, it's not a celebration that runs out of steam
", assures Nicolas Dubois, marketing director of Emova Group, owner in particular of the Monceau Fleurs and Au Nom de la Rose brands.
According to an Ipsos survey carried out last year, flowers still appear at the top of the most popular gifts on this occasion...
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