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Household appliances: the market is rebalancing after the boom of the Covid years

2023-02-14T11:22:36.059Z


The sector recorded a turnover of 9.7 billion euros in 2022, with sales down 2.1% compared to 2021. After the boom in household robots, bread machines and freezers during the confinements of the Covid 2020 and 2021 years, the household appliance market is rebalancing, seeking more comfort but also sobriety, according to an annual report published on Tuesday. With 9.7 billion euros in turnover in 2022, sales fell by 2.1% compared to 2021, according to the firm GFK Market Intelligence, which analy


After the boom in household robots, bread machines and freezers during the confinements of the Covid 2020 and 2021 years, the household appliance market is rebalancing, seeking more comfort but also sobriety, according to an annual report published on Tuesday.

With 9.7 billion euros in turnover in 2022, sales fell by 2.1% compared to 2021, according to the firm GFK Market Intelligence, which analyzes cash outflow data from all distributors in France.

They nevertheless remain up by 12.3% compared to those of 2019, the reference year, before the health crisis.

In large household appliances - ovens, hobs, washing machines, dryers, dishwashers, refrigerators, wine cellars, microwaves, extractor hoods - the market remained stable, at 6 billion euros per year. last year, and up compared to 2019 (5.3 billion euros).

Sales of freezers, which had experienced a historic boom of 18% during the health crisis in 2020, fell by 2.2%;

dryers by 9.5%, but refrigerators rose by 3.9%.

On the other hand, sales of small household appliances fell by 4.8% to 3.7 billion euros, while remaining 10% higher than those of 2019.

Read alsoAppliances: booming repair

The climate crisis and the energy crisis have boosted some sales: last year, 82% more fans were sold than in 2021. Mobile electric heaters jumped 25% and air purifiers by 9.2%.

But the steam plant fell by 6.9%, multi-cookers by 9.5% and floor maintenance (vacuum cleaners) by 5%.

The automatic coffee machine with integrated grinder – whose sales had increased by 46% in 2021 – stabilized (-0.8%), while the filter or pod coffee machine fell by 7%.

Source: lefigaro

All news articles on 2023-02-14

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