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In Nice, the astonishing dive into the world of the metaverse

2023-02-14T19:59:06.619Z


IN PICTURES - In view of Nice's candidacy to become European Capital of Culture in 2028, the metropolis is betting on the metaverse. The emblematic Villa Masséna has been represented virtually.


Le Figaro Nice

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Whether in the real or virtual world, Christian Estrosi is always a quarter of an hour late.

On Tuesday, a larger than life avatar of the mayor of Nice and president of the metropolis appeared in the Villa Masséna of the metaverse to hold a press conference.

In front of him, journalists immersed in this fictional universe.

And there too, whether in the real or virtual world,

“the weather is always nice in Nice!”

, launched a robotic voice to welcome visitors to this universe.

Birdsong and the ripples of the sea even stood out.

The metropolis of Nice has come forward as the first to invest in this field of decentralized web.

The building was chosen because it is emblematic of the cultural life of Nice and it offers a panoramic view of the Baie des Anges and the reliefs, appreciable even from this virtual world.

With his character, it is possible to stroll in the gardens of the villa and to survey the exhibition halls.

On the second floor, the one around ecological issues "Becoming a flower", currently at the Mamac museum, has settled there.

The Villa Masséna in Nice in the metaverse

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This daring metaverse bet is part of Nice's bid to become European Capital of Culture in 2028. With this project, its slogan "connecting the unexpected" takes on its full meaning.

“It's a virtual open door on our territory

, advanced a virtual Christian Estrosi, whose real face we still saw in a bubble.

It is a question of highlighting the culture and tourism of our territory.”

The city councilor believes in the future of this technology.

“Not to register in this world would be a mistake

, he assures.

We are convinced that it will develop and we cannot miss the train.

We will do everything to promote this ecosystem.”

Read alsoCan metaverses make us lose our footing with the real world?

Nice continues its desire to present itself as a "laboratory" of new technologies and innovative cultural practices.

At this stage, it is still a learning phase.

But the City confirms to

Figaro

his will to continue in this direction.

In the coming weeks, it will put NFTs on sale, echoing those of the Lemon Festival in Menton.

Even more than the representation of iconic buildings, an interpretation of the territory will be designed.

Within this Villa Masséna of the metaverse, various events can be held.

The municipality hopes to organize economic conferences there.

On Tuesday, metaverse artist Patrick Moya held one to present his various virtual creations and prove that it was possible to interact with visitors to live a cultural experience.

Source: lefigaro

All news articles on 2023-02-14

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