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The hour of reunion has come!
In an advertising spot, the fast-food chain Quick announces its big return to France in the coming months.
Quite a symbol: we see the comic duo Éric and Ramzy joking, exactly as in one of Quick's historic advertisements, broadcast in 1998, at the time of the great prosperity of the Franco-Belgian channel.
In the meantime, Quick has narrowly escaped disappearance.
The Bertrand group bought it in 2015 and decided to transform the vast network of Quick restaurants into Burger King.
The French number 1 in catering then bought the Burger King franchise to reinstall the American giant in France.
More than 300 Quick thus passed under the Burger King banner, until the resale of the brand to the HIG Capital investment fund in 2021, for just under 250 million euros.
The American buyer immediately announced the color.
He wants to double in the next few years the few hundred Quick restaurants that remained established in France after the disappearance operation led by the Bertrand group.
The fast-food chain, strong in double-digit growth, has already announced the opening of 20 new restaurants this year, after ten last year.
To win back the hearts of the French, Quick decides not to change the recipe, like the Giant Burger which remains the emblem of the menu.
And Eric and Ramzy, who make great muses.