The end of the pandemic and the return to the office have done business… straighteners, curlers and hair dryers.
A selection of small household appliances was a hit last year, going against the general trend of a slowdown in this market after two exceptional years in 2020 and 2021. In a context of tight purchasing power, top-of-the-range models paradoxically sold better than the others.
For their comfort, consumers are visibly ready to pay the price and afford quality products that last.
It's true for hairdressing: Dyson hair dryers (with smart heat control) are selling like hot cakes, despite prices running into the hundreds of dollars.
This is also true for floor maintenance: 500,000 robot vacuum cleaners were purchased in 2022 (+ 8.4% in value compared to 2021).
It is true, finally, for well-being at home, with regard to the success of air purifiers (+ 9.5%), mobile radiators...
This article is for subscribers only.
You have 71% left to discover.
Flash Sale -70%
Offer available until February 28.
Without engagement.
I ENJOY IT
Already subscribed?
Login