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Why Audemars Piguet breaks all records

2023-02-14T17:23:20.287Z


DECRYPTION - Just after celebrating the 50th anniversary of its very iconic royal OK, the Brassus manufacture clearly does not intend to rest on its laurels in 2023. But what is this success, as insolent as it is lasting, based on?


Last year, there will have been Audemars Piguet, and the others.

With 50,001 watches (precisely) produced in this year of celebration of the half-century of its iconoclastic Royal Oak (two-thirds sold to new customers, a unique fact), the Brassus manufacture has crossed the 2 billion euro mark in turnover.

At such an altitude, there are not many people left, even among the luxury leaders… And this year?

The surge could well be just as powerful, as the wave of novelties unveiled for the first half of the year sets the bar high: refined versions of the Royal Oak, 30th anniversary of its bodybuilder little sister, the Offshore, and a Code 11.59 collection that will soon little finds its place.

Especially with a tour de force:

Quite simply the most complex wristwatch ever imagined by the Vaud manufacture…

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Source: lefigaro

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