According to the November 2022 retail sales data released by the Census and Statistics Department of the Government in January this year, online sales accounted for 12.8% (3.8 billion yuan), an increase of 9.4% from the same month in 2021.
The government has also further relaxed social distancing measures in recent days. It is expected that the labor market situation will continue to improve. Coupled with the expected increase in the number of tourists visiting Hong Kong, it is expected to benefit the sales performance of the retail industry.
Mr. Chen Zhongwen, General Manager of the Digital Transformation Department of the Hong Kong Productivity Council (HKPC), said that compared with the past, customers will consider the reputation, variety and quality of retail stores when shopping.
With the prevalence of online shopping and the emergence of more and more retail stores and sales platforms in the market, "integration of virtual reality and optimization to enhance customer experience" is believed to be the winning strategy for retail brands.
Through the HKPC's one-stop digital transformation information platform "Digital is not looking for help", local retail enterprises can easily find affordable, ready-to-use retail entry-level digital solutions, as well as a number of successful digital transformation cases for reference, and easily embark on the digital journey. The first step in transformation.
Mr. Chen Zhongwen, General Manager of Digital Transformation Department, Hong Kong Productivity Council.
Understand customer interaction habits in offline retail stores
Dayta AI, as one of the technical partners of the "Digital Not Asking for People" platform, provides customers with traffic data analysis services, and understands the interactive relationship between customers and goods and places in offline retail stores through closed-circuit television.
Co-founder and Chief Executive Officer Mr. Tu Houjun said that currently customers can be divided into three categories, the first is retail merchants, such as shoes, clothing and jewelry brands.
By obtaining the traffic data outside the store, merchants can analyze whether the relevant decorations can attract customers into the store, while the traffic data in the store can observe the time customers stay, how much they know about the product, and how long it took to buy the product in the end .
Mr. Tu Houjun, co-founder and CEO of Dayta AI (left).
The second type of customers are shopping malls, such as Dayta AI’s customer Central Market. In addition to collecting interaction data between tenants and people, the solution can also analyze different tenant combinations, such as ways to effectively drive people flow, so as to help adjacent stores.
The third type of customers are restaurants. Through real-time collection and analysis of the queue flow, the system can promptly remind the store manager if the queue is too long.
Dayta AI's solution has successfully helped local fast food chains save customers 10 to 15% of queuing time during peak hours, thereby increasing customers' desire to patronize and increasing their business volume by about 10%.
Integrate online and offline marketing data Expand social platform Live shopping guide
The founder and CEO of STOREBERRY, who is also the technical partner of the "Digital Not Looking for People" platform, has many years of experience in the retail business, understands the changing trend of market consumption patterns, and understands that digital transformation is an inevitable stage for retailers.
He directly pointed out that customers can manage online and offline business through one platform, and develop social network live streaming sales channels.
Mr. Su Jiale, founder and CEO of STOREBERRY.
An example of the company's successful transformation of its clients is a small and medium-sized enterprise located in Tai Po.
The company owns two physical stores, and hopes to expand its retail channels through the social network platform Facebook to do live broadcasts with goods.
The initial business was good, but due to the manual handling of a large number of orders, it was difficult to manage inventory, often resulting in missing and wrong shipments, and frequent mistakes and omissions in ordering, or repeated orders.
The small and medium-sized enterprise then sought help from STOREBERRY, and switched to using robots to process orders and data, and managed all online and offline businesses on one platform, including the webcast platform, and opened a membership system. The business volume has increased significantly, and the monthly order volume has increased from the previous one. Thousands of copies, a substantial increase of 200 times, but the number of people is only 2 to 3 times before.
Use the advantages of the cloud platform to enhance the flexibility of personnel management
FlexSystem, another technology partner of the "Digital Not Looking for Jobs" platform, provides enterprises with a new generation of cloud-based human resources management software. In addition to personnel management, salary and benefits, performance evaluation and employee self-service platforms, it also takes advantage of the advantages of the cloud platform to support mobile terminals Operation and approval process.
The company has been established for more than 30 years. In addition to being keen on technology research and development, it also attaches great importance to data security and software quality.
Mr. Zheng Lixi, FlexSystem project consultant (left).
Mr. Zheng Lixi, the consultant of the FlexSystem project, pointed out that when enterprises are undergoing digital transformation, the problems they face in terms of human resource management include scattered data, and a basket of factors such as manpower, holidays, and cost sharing need to be considered when compiling, and the procedures are cumbersome and time-consuming.
In the event of sudden adjustment or adjustment of pavement, it is easy to cause untimely and inconsistent data updates, or communication and coordination problems.
The problems faced by the back office include spending a lot of time consolidating and checking attendance and leave records, or dealing with legal requirements and salary calculations in the actual operation of the retail industry, which often result in complicated monthly closing procedures.
One of FlexSystem's successful customer cases is ViaSat Telecom. By using the FlexSystem human resource management and automatic scheduling system, the company makes it easier for the frontline to formulate and plan schedules and vacations, reduces program complexity, and optimizes the entire employee management process.
Digitalization helps them achieve data unification and also ensures the accuracy of salary calculation.
The digital transformation will not only help ViaSun Telecom to speed up the month-end settlement process, but more importantly, it will allow it to allocate human resources more effectively, allowing it to focus more on strategic human resource management and improve overall efficiency and productivity.
HKPC's "Digital No Jobs" Platform
The "Digital Not Looking for Jobs" platform provides local SMEs with a comprehensive selection of digital solutions. It has collected more than 150 commercial digital transformation solutions, covering e-commerce, smart office management, network security solutions, online marketing, data analysis and other categories.
Most of them adopt flexible charging methods, such as monthly fees or pay-as-you-go, to solve the troubles of early investment in digital transformation for SMEs.
Welcome to browse the "Digital Portal" platform to experience and learn about various functions and solutions: https://ddiy.hkpc.org or watch a short video to learn more: https://bit.ly/DDIYportal-Introduction.
(Information and photos provided by customers)
